SafelyYou Named to Prestigious Fortune Impact 20 List, Which Recognizes Start-ups Tackling Key Social and Environmental Issues

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The creator of world-leading AI video technology was selected for its ability to dramatically reduce falls, improve outcomes, and saves costs for both families and communities across senior living

SAN FRANCISCO–(BUSINESS WIRE)–SafelyYou, the leader in empowering safer, more person-centered dementia care through real-time AI video technology and 24/7 remote clinical experts, was named to the latest Fortune Impact 20 list, which recognizes start-ups tackling key social and environmental issues as part of their business model. SafelyYou was chosen for addressing resident falls in senior living, thereby reducing risk for residents and saving costs for families and communities.

“We’re thrilled to be part of the Fortune Impact 20 and appreciate the recognition not just of our success, but of our commitment to the mission that drives us every day”

Solving a crisis in senior care

Falls are a leading cause of injury and death among older adults, and for senior living communities, falls not only put residents at risk, but also impact labor issues and drive significant costs. Each fall costs a community on average over $5k. SafelyYou has been proven to deliver crucial results for senior living communities, reducing falls by a remarkable 40% and fall-related ER visits by a staggering 80%. In doing so, SafelyYou helps communities improve resident well-being and bring greater peace of mind to families, who know that their loved ones are safer as a result of innovative care.

Unlike with other potential measures, with SafelyYou on-site staff can assess each fall’s severity within minutes to get residents the right care right away, protecting both the resident and the community. Staff can then partner with SafelyYou’s remote clinical team—who have analyzed over 170k fall events—to develop specific interventions, helping to prevent future falls.

Building on the innovation’s success

SafelyYou started with innovative senior care providers and now partners with some of the most well-known and forward-thinking senior living organizations throughout North America, serving over 350 senior living communities and protecting over 10,000 residents. In fact, 90% of families consistently opt in to SafelyYou services for their loved ones. The company continues to expand its offering, now with SafelyYou Clarity. It’s next-gen AI to deliver new data insights, giving communities the ability to measure staff-to-resident care, better-utilize resources in the midst of on-going staffing challenges, and accurately bill for care that is provided—an option the industry did not have until now.

A proven track record

The results SafelyYou achieves are consistent, and the company is continuing to solve challenges for senior living communities. For example, they’ve helped six Merrill Gardens communities improve response times, reduce fall-related ER visits, and increase occupancy. In fact, residents at Merrill Gardens communities using SafelyYou stayed 31% longer—or three months longer—than those who did not leverage the service. This increased length of stay is due in part to reduced risk and elevated care, which helps communities reach both clinical and financial goals. That reduced risk also helps families keep loved ones in senior living: costs they’re saving on fall-related ER visits and hospital stays can go toward continued care in their communities. SafelyYou’s demonstration of both proven solution and potential for future success are part of why the company was named to this year’s Fortune Impact 20 list.

“We’re thrilled to be part of the Fortune Impact 20 and appreciate the recognition not just of our success, but of our commitment to the mission that drives us every day,” said SafelyYou founder and CEO George Netscher. “Folks are starting to really wake up to the magnitude of challenges brought on by an aging population. We simply do not have enough caregivers in this country to provide quality care for all those who need it, seniors that have worked their whole lives believing that by saving enough they would be able to age with dignity. Our company is dedicated to both reducing falls and empowering higher quality care, which we’ve been able to do with so many invaluable partners across the industry. Thank you to every senior housing provider that we work with for putting resident well-being first, and thank you to Fortune for recognizing the critical importance of this work.”

About Fortune

Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks, and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts – those who shape industry, commerce and society – through powerful and prestigious lists, events and conferences, such as the iconic Fortune 500, the CEO Initiative and Most Powerful Women. For more information, visit

About SafelyYou

Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family’s experience with Alzheimer’s disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. The company’s passionate mission is to empower safer, more person-centered dementia care through world-leading, real-time AI video technology and 24/7 remote clinical experts. SafelyYou is used by skilled nursing facilities and assisted living communities all across North America—from the largest national organizations to regional and local ones, too. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019).

SafelyYou gives a voice to those living with Alzheimer’s and other forms of dementia. Its AI-video technology sees critical care moments in real-time, detecting 99% of on-the-ground events. SafelyYou’s remote clinical experts have seen more falls and on-the-ground events than anyone in the world, enabling a level of predictive, person-centered dementia care that was never before possible. SafelyYou is solving a critical problem across senior care and making an impact by reducing falls by 40% and fall-related ER visits by 80%.

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