Meet the team behind SafelyYou

Meet the team behind SafelyYou

These are the people leading SafelyYou forward

They’re a group of dedicated professionals and qualified fall experts, each with a personal connection to SafelyYou’s mission, and a passion for helping to elevate the standard of dementia care.

Our executives

George Netscher

Founder & CEO

What is your personal connection to SafelyYou?
I started the company to build a better world for my mom. Her mom and sister both had Alzheimer's, and I saw how hard that was on both of them and on her. I set out to build a better world for those with Alzheimer's and their families. It's a race against time before my mom gets to that point and for every other family just like ours.

Where can we find you when you're not working?
Usually with my wife Casey and our dog Minnie. We love reading, gaming, cooking, and finding ways to get active outdoors together!

Shirley Nickels

Chief Operating Officer

What is your personal connection to SafelyYou?
My mother was diagnosed with Alzheimer's in 2016. It's been important to me to be able to support fellow daughter caregivers that have to witness their loved ones progressively lose themselves to the disease while preserving their dignity. In addition, I believe being part of SafelyYou allows me to give my mother purpose which is what she values most.

Where can we find you when you're not working?
With my family (husband and 3 kids) in the sun by some form of water - pool, river, lake, or beach.

Tom Bang

Chief Strategy Officer

What is your personal connection to SafelyYou?
Personally, I’m committed to advancing technologies that improve the lives of ​​​those living with cognitive challenges. I share my father’s​ journey with ALZ. And with my wife, manage ​our son’s care, who at age 21 suffered a massive ischemic stroke. Professionally, I believe technological advancements must provide economic benefit for ​all constituents. I’m focused on assuring capital investors, liability insurers, clinicians and ultimately healthcare plans benefit and support proven technology investments for their operators.

Where can we find you when you're not working?
Likely, in one of my four small senior living homes. They provide a challenging and creative experience to learn how we can improve the lives of our residents, families, and caregivers, via enhanced care practices and innovative technology adoption.

Glen Xiong, MD

Chief Medical Officer

What is your personal connection to SafelyYou?
I lived with my grandparents when I was 9-13. My grandfather lived until he was 96 while my grandmother lived until her late 80s. They both developed memories loss in the last few years of their lives.

Where can we find you when you're not working?
I'm probably taking my kids to activities or picking them up from activities, or hopefully doing something fun with them such as swimming, rollerblading, or reading.

Russell Burt

Vice President of Engineering

What is your personal connection to SafelyYou?
My grandfather died of Alzheimer's, and currently my dad, although not officially diagnosed, is headed that way. Certainly we are all headed toward senior living and this is a way for me to give back to the the current and future community.

Where can we find you when you're not working?
Anything outside: skiing, running, biking. Vermont=outdoors.

James Michael McMillen

Executive Vice President of Sales

What is your personal connection to SafelyYou?
My Grandmother lived in the memory care unit of an assisted living community and fell twice. The experience was horrific. I wish they had SafelyYou. SafelyYou has a tremendous opportunity to help people live better lives by allowing operators to improve care without the need for adding more staff. It is a truly transformative technology and I cannot wait to help more operators succeed with it.

 

Where can we find you when you're not working?
You'd find me hiking with my family, at one of their sports practices (I coach my son's baseball team), cycling, or attending a Cleveland sports event. I love all things outdoors.

Heather Hallett-Duda, MBA, BSN, BA, RN

Vice President of Clinical Success

What is your personal connection to SafelyYou?

My personal mission after leaving a care delivery role, has been dedicated to transforming healthcare through technology. I've experienced

first-hand how it can minimize errors, alter workflow, change behavior, and most importantly, improve safety and outcomes. It goes without

saying that we need to do better for our loved ones with dementia and caring for aging populations in general. That is the fundamental reason why I

joined SafelyYou. Per our core values, I am a caregiver first. Beyond that, I believe that our solution will generate additional insights

about how to effectively deliver holistic care and allow for efficiencies in clinical workflows. I truly believe that the technology will help us discover

the unknown, which will allow us to drive new evidence based clinical best practices beyond what best practices we have been able to deliver to date.

Where can we find you when you're not working?
Spending quality time with my husband and four sons - three human (ages 13,18 and 20), one canine (Chuckles the Cavapoo). As you might imagine, with that crew when I am not working I am cooking.

I always try to carve some time out for my passion of being in the water - boating, swimming, paddle-boarding, and rafting with my family of friends.

Sarah Gross

Vice President of Product

What is your personal connection to SafelyYou?

I am passionate about building products that improve people's lives through technology. SafelyYou is at the forefront of using AI to help support people facing memory issues, and I'm

excited for the huge opportunities ahead of us to extend the range of people and situations we serve.

Where can we find you when you're not working?
Traveling back home to San Antonio, Texas, trying to improve my baking and woodworking skills, or hanging out with friends with pub trivia.

Tom Worley

Vice President of Hardware Engineering

What is your personal connection to SafelyYou?

I am very excited to join SafelyYou, the mission drew me in and after meeting several people during the interview process it was an obvious I should join. I am looking forward to getting to know the teams and learning as much as I can about SafelyYou in the coming months.

Where can we find you when you're not working?
When not working I am out walking the trail here in Covington, traveling or working around the house. I spend a fair bit of time working on a 1968 Volvo P1800S, its a mess, bit it's my mess. When I can, I am in Boston watching my Sox!

Loïc Juillard

Chief Technology Officer

What is your personal connection to SafelyYou?

Several people in my family have been affected by dementia and Alzheimer’s disease. Caring for patients affected with this condition is complex and taxing for their families. Using the latest advancements in technology to help caring for these patients is an incredible opportunity to contribute solving one of society greatest challenge.

Where can we find you when you're not working?
I raise two kids. Well, one is technically an adult now.  I play the piano.  I spend time spelling out my first name to people. I do projects around the house that are received with more or less success.

Our team

D.A. Allen

Sales Manager

What is your personal connection to SafelyYou?

The baby boomers, have paved the way for individuals like myself to live a more abundant life, I’m doing my best to be impactful in their lives.

Where can we find you when you're not working?
I’m a Girl Dad (3 daughters) I’m typically hanging with them or on vacation with my wife.

Victor Anderson-Villalobos

Director of Human Resources

What is your personal connection to SafelyYou?
My grandparents, who help raise me, suffered constant falls. One of those falls resulted in damaging my grandfather's brain function. I am proud to work for a company that makes an impact in the quality of life for those that need some extra care.

Where can we find you when you're not working?
You can find me spending time with my family, cooking a Peruvian meal, trying a new restaurant in town or playing with my boxer pups, Oso and Loki.

Michael Aquino, PharmD

Marketing Automation Specialist

What is your personal connection to SafelyYou?
When I was younger, it was always explained to me that our grandma was just forgetful. Often times, we would find her out walking at odd hours looking "lost" or doing something we repeatedly told her not to do when in reality, she may have been suffering from undiagnosed early memory loss. I felt the frustration of what she was doing but not understanding why she was doing what she was doing. There are millions of families who suffer through the memory loss of a loved one and I'm honored to have the opportunity to help work towards a solution for better care.

 

Where can we find you when you're not working?
Training my dogs at the park, beach or lake. We enjoy doing sports, playing frisbee, learning new tricks, or riding waves!

Alyssa Arauza

Office Coordinator

What is your personal connection to SafelyYou?

My grandparents lived with my family most of my life and saw how much my mom struggled to watch over them. Seeing as well as experiencing the need to give my grandparents their independence,

but having to look over their safety is what lead me to healthcare and ultimately SafelyYou.

Where can we find you when you're not working?
I love going out and trying new foods/restaurants, when Im not out eating, i like to stay active by going to the gym. I also like to take advantage of the sunny days and hang out at the many parks in the city or go see the San Francisco Giants play!

Brad Arfele

Technical & Network Support Engineer

What is your personal connection to SafelyYou?
Having a grandparent with dementia, the mission of this company resonates with me. SafelyYou allows me to put my technical knowledge toward something positive and personal.

 

Where can we find you when you're not working?
Outside exploring nature, the gym, but mostly at my desk gaming or learning something new.

David Bramley

Director of Enterprise Sales

What is your personal connection to SafelyYou?
I'm personally invested in SafelyYou and passionate to help drive change because my mom was diagnosed with early onset Alzheimer's. During her care journey she unfortunately suffered a number of unwitnessed fall events that negatively impacted her health. I'm confident that a solution like SafelyYou would have not only improved her care but it would also have been very helpful for my siblings and I, who were doing our best to try and understand what happened and help manage her care.

 

Where can we find you when you're not working?
I view life is one big adventure and there is no one else that I'd rather explore it with than my family (Christi & River). Whether that is driving across the country and moving to Nashville during a pandemic, road tripping to see family in Chicago, Wisconsin, or Michigan, or simply an evening family walk to get ice cream and stop-off at the playground on the way home. You can usually find me outside exploring with the people I love.

Christopher Brodt

Staff Software Engineer

What is your personal connection to SafelyYou?
I've had several family members suffer from dementia and falls that eventually precipitated their move to nursing facilities. It's very rewarding for me personally to help SafelyYou build solutions that will provide a better quality of life and care for those living with dementia.

 

Where can we find you when you're not working?
Very likely in my garage wrenching on a '66 Mustang or some other DIY project. When the weather is nice I'm taking our 1 1/2 your old dog to the park or on a bike ride around Chicago.

Katie Brooks, LPN, CDP, CFPS

Clinical Success Manager

What is your personal connection to SafelyYou?

My personal drive for joining SafelyYou is a spark that ignited as soon as I started researching the company and just continued growing as I learned more and spoke with more people in the company. The passion and purpose from George that started this company shines through with each person I have spoken with and aligns with my goal to have a positive and meaningful impact on the people I interact with as well as the healthcare system as a whole.

Where can we find you when you're not working?
The most important thing in my life is my sweet blended family with my three kids (ages 21, 15, 11) my partner, and his son (age 14), and building a life full of adventure for them. In the summertime, you can find us on the water! We want to be out enjoying the sunshine and water every weekend because we have such a small window for it in the Pacific Northwest so we are either on our boat or paddleboards or lounging at the beach. In the wintertime, we try to plan adventures and love to hike, snowshoe, and go on trips!

William Calder

Operations Manager

What is your personal connection to SafelyYou?

I’ve worked in & around healthcare most all of my career & I’ve seen firsthand, the amazing efforts of those who’ve dedicated their lives to caring for others. My sister was a retired geriatrics nurse & cared for our grandmother who suffered from dementia before passing away. Knowing each technological innovation gives birth to greater innovations, I’m proud to be part of the SafelyYou team & given the opportunity to do all I can to aid in this progress.

Where can we find you when you're not working?
Spending time with my family, whether it be traveling, game night, movies or enjoying the outdoors. In between DIY projects, you might also find me subjecting everyone to my latest cooking adventure.

Brittany Card

Operations Manager

What is your personal connection to SafelyYou?

Elder care has been central to my life for the last many years. My husband and I were the primary caregivers for my mother-in-law through her cancer treatment, and for my father-in-law's end-of-life care following his terminal cancer diagnosis. My husband's grandmother has been living with my mother-in-law, although somewhat independent, at times we've had to manage overnight care for her as a family, and her falling while getting out of bed were such a huge concern! I'm so happy to see SafelyYou making such a dramatic difference for families, and easing the burden of worry and sleepless nights. I couldn't be happier to be part of the team making it all happen.

Where can we find you when you're not working?
In my downtime, I spend time with my husband and my little pug, Spock. We love to travel, spend time in nature, eat at great restaurants and occasionally we still get out to festivals or live shows to go dancing.

Paul Ciccero

Vice President of Sales

What is your personal connection to SafelyYou?
My grandfather had dementia. It was difficult watching him decline before he passed away. Being able to help residents, their families and caregivers with this technology is very exciting.

 

Where can we find you when you're not working?
Spending time with my family and friends, traveling, cooking and staying as active as possible.

Hannah Cole-Butler

Sr Accountant

What is your personal connection to SafelyYou?
I have had multiple loved ones undergo the challenges that come with dementia. The solution that SafelyYou has created supports so many individuals and their families, providing an invaluable peace of mind.

 

Where can we find you when you're not working?
Most evenings I can be found at the local CrossFit gym or experimenting in the kitchen. I have a passion for lifelong wellness that I get to exercise both at work and after hours.

Danny Covert

Account Executive

What is your personal connection to SafelyYou?
I love helping people and after being in senior living communities for over 10 years and seeing how a senior can look happy and healthy at 6:00 pm when you leave and then seeing bruises and cuts the next morning with no explanation is heart breaking and I truly believe that SafelyYou is going to be the answer senior living has been seeking!

 

Where can we find you when you're not working?
When I am not working you will find me with my wife of 31 years, Becca and our 2 daughters in Mexico or Jamaica! Well anywhere tropical that is all inclusive.

Audra Cutler

Executive Assistant

What is your personal connection to SafelyYou?

I am passionate about work ethic, the people and company values at Safely You are very impressive.

Helping the elderly is also something I am proud to be a part of.

Where can we find you when you're not working?
With my two daughters! They are 13 and 14, they're the most important people in my life. We do just about everything together and they are my purpose and my “why” for everything I do!

Brette Digon

Associate Creative Director - Copy

What is your personal connection to SafelyYou?
My mom has had multiple falls, and while she doesn't have memory impairment, sometimes she can't tell me what happened because it was all so sudden, so disorienting, and so upsetting. Not knowing is very concerning for me, and makes it difficult to prevent the same fall from happening again. I'm proud to be working for a company that can help families understand exactly what happened--and have greater peace of mind--after a fall occurs.

 

Where can we find you when you're not working?
Spending quality time with the world's greatest dog, John Oates. Or hunting for all things vintage.

Ross Anne Frazier

People Operations Manager

What is your personal connection to SafelyYou?
My mother has had quite a few falls through the years and has recently moved to live with my family. I have learned so much on ways to hopefully prevent future falls and proud to work for a company that is making an impact on care for so many.

 

Where can we find you when you're not working?
With my family...exploring new places to visit, watching the kids play sports or renovating our house!

Jason Gerard

Principal Engineer

What is your personal connection to SafelyYou?
My grandmother fell at home and was unable to move for a full day before she was discovered by her neighbors. My mother-in-law was recently diagnosed with early onset Alzheimer's. Knowing that I am part of an organization that could help them both improve their quality of life is a driving force when I get up everyday to get to work.

 

Where can we find you when you're not working?
When I'm not working I'm spending time with my wife and 3 kids. We're off having an adventure as a family or I'm back in the garage restoring an old go-kart with my sons.

Adrienne Goree

Account Manager

What is your personal connection to SafelyYou?
I worked in a continuing care retirement community in the past and found that I had a passion for elder care, and especially for those living with dementia. Spending time connecting with people that are going through cognitive change and offering some company and comfort is one of the best experiences I've had. I'm fortunate to have the opportunity to be an advocate for seniors that often don't have a voice.

 

Where can we find you when you're not working?
Motorhome camping with the family, walking our American Bulldog around town, doing artsy crafty things with my daughter, or cheering a little too loudly at my son's basketball games.

Mallory Hamilton

Events Manager

What is your personal connection to SafelyYou?

I watched the strongest man I ever knew, my grandfather, suffer from dementia brought on by brain cancer. During his treatment, he suffered two major falls which caused him to decline quickly. I believe in SafelyYou and creating safer environments for care patients.

Where can we find you when you're not working?

When I'm not working, you'll find me relaxing at home with a good book!

Laura Hastings, MS, BS, OTR/L, CDP, LSVT BIG

Senior Clinical Success Manager

What is your personal connection to SafelyYou?
I am an occupational therapist by training and worked directly with residents and families in assisted living and memory care communities before joining SafelyYou. I attend an info session and had a major ah-ha moment! I could immediately see the impact this technology would make in the way therapists think about falls and implement effective solutions to keep seniors safe.

 

Where can we find you when you're not working?
Taking long walks around San Francisco. I love exploring the unique neighborhoods and finding great food along the way!

Annette Hoffman, MS, BS, PT CDP, CFPS

Clinical Success Manager

What is your personal connection to SafelyYou?
Injury prevention, education, and advocating for patients and families have always been important to me so I was immediately drawn to the work of SafelyYou. With significant experience treating patients with Traumatic Brain Injuries, I have witnessed first-hand the devastating effects of falls. On a personal level, two of my uncles battled the effects of Alzheimer’s. As the disease progressed, I observed the strain on their families as they made every effort to ensure safety and promote good care. As a member of the team at SafelyYou, I am grateful to combine my professional and personal passions to improve the lives of others.

 

Where can we find you when you're not working?
Spending time with my husband, 3 kids, and extended family! Some of my favorite activities include traveling, boating, cheering for The Ohio State University Buckeyes, and listening to country music – especially Kenny Chesney!

Jason Holtzen

Senior Software Engineer

What is your personal connection to SafelyYou?

Witnessing the devastation that dementia and falls can cause within my own family, I know that implementing a service like SafelyYou could have provided some peace of mind for those that I love. I want to make an impact and think that prolonging the quality of life; not just for the patient, but those who care for and love them is worth putting my energy into.

Where can we find you when you're not working?
Jason is a father of 3 (husband of 1) who enjoys taking long strolls in imaginary worlds, watching movies, tinkering, and woodworking.

PJ Hussey

Director of Payer Strategies

What is your personal connection to SafelyYou?
My dad passed away in 2013 after a long dementia journey. My mom took amazing care of my dad and this experience helped me understand how difficult the dementia journey is. I am excited to be part of a company that is focused on improving the quality of life for dementia patients, their loved ones and their care givers..

Where can we find you when you're not working?
I love the great outdoors and I love walking so you will probably find me exploring amazing Mother Earth and on long walks at the beach.

Garry Ince

Account Executive

What is your personal connection to SafelyYou?

SafelyYou is a game changer. If you are passionate about what you do, you don't have to work a day in your life. Finding a solution for people suffering from cognitive impairment, is something I'm passionate about.

Where can we find you when you're not working?
Spending time with my wife and sons. Enjoying the outdoors. Traveling, exercising, reading and trying different restaurants.

Peter Jeffries

Vice President of Health Insurance Payer

What is your personal connection to SafelyYou?

My mother suffered from progressively worse dementia - memory loss over the last decade, eventually losing her this year. So many times she had fallen followed by the gamut of EMT, ER and overnight hospital stays that were both frightening, painful and confusing to her. Regardless of the resources the LTC facility tried to bring to her aid, the impact was nominal and the outcome remained the same. To have this opportunity to make a real difference in the families and individuals suffering from this horrible disease and help restore a level of dignity to those afflicted is truly a blessing.

Where can we find you when you're not working?
My wife and I love to travel, enjoy great food & restaurants while sharing both with friends and family. I am also an avid golfer, enjoy biking, back-bay fishing and volunteering at our local Habitat for Humanity.

Katie Kraft

Account Executive

What is your personal connection to SafelyYou?

The improvement of patient care has always been super important to me. That passion has only grown since 2019, when I personally experienced being a caregiver for my father. I strongly believe in the mission of SafelyYou, and I cannot wait to help make a further impact.

Where can we find you when you're not working?
When I am not working, I enjoy traveling (domestically and internationally), going to concerts, and finding good rooftops in whatever city I am in.

Mike Kulp

Senior Vice President of Insurance Solutions

What is your personal connection to SafelyYou?

As many employees of SafelyYou, I lost a loved one to dementia,  my father passed away 5 years ago.

Helping SafelyYou prosper seems like a good way to give back.

Where can we find you when you're not working?
You can find me at home with my family or shopping with my daughter.

Eric Lawton

Email Marketing Manager

What is your personal connection to SafelyYou?
When I was young, I remembered witnessing my mom's best friend's mother struggle with Alzheimer's. It broke my heart to have to see this happen. I love that SafelyYou offer's something to make the lives of these people better and safer.

 

Where can we find you when you're not working?
I love to spend my evenings in the gym. I've discovered weight lifting in the last few years and I'm addicted. It really resets my mind and body. I'm weekends, I love to explore sunny San Diego and all that the city has to offer.

William Lieurance

Lead DevOps Engineer

What is your personal connection to SafelyYou?

For several years I've been looking for ways to use Machine Learning to do things that directly help people. Fall detection is a such a powerful and clear use of technology that can really help in so many ways, and the possibilities for building on this platform are so exciting.

Where can we find you when you're not working?
I spend a lot of days wandering through the Chicago Art Institute. At night I try to find a great waffle at various diners in the Chicagoland area.

Amanda Lipko

Account Executive

What is your personal connection to SafelyYou?
I have always had a passion for the elderly, volunteering at senior living communities as well as the Alzheimer Association. My father was also diagnosed with dementia in January so I can identify with the mission and it hits close. I know how critical elderly care is. I also have a deep passion for innovation and helping to grow start-up like companies. strong.

 

Where can we find you when you're not working?
1. Yoga studio 2. Playing Pickleball 3. Spending time exploring our new home in FL with my parents 4. At the beach 5. Enjoying time with my friends

Karmina Lopez

Leadership and Development Specialist

What is your personal connection to SafelyYou?

I always have had a career in helping others and making an impact in people’s lives. I am very excited to be apart of SafelyYou’s mission to helping so many patients and their families!

Where can we find you when you're not working?
When I am not working you can find me binging on Bravo tv shows. I also am a really big fan of Simon Sinek so you can also find me reading one of his books.

Kerri Lyon

Account Executive

What is your personal connection to SafelyYou?

My background professional is in Alzheimer’s and Dementia sales. My family, like many, has been affected by dementia. My passion is never to let another family endure the pain my family had to overcome. With platforms like Safely-You provides, we can all spread a better way of life for the folks we cherish and love with education and commitment.

 

Where can we find you when you're not working?
1) On the water
2) In the water
3) Traveling or talking about traveling
4) Cooking for friends and family
5) Concerts or music events
6) Cub games
7) Laughing and enjoying life

Jacob Martin

Staff Accountant

What is your personal connection to SafelyYou?
My great grandmother suffered from Alzheimer's late in her life and I got to see both up close and from afar how it impacted her and those around her. This combined with my desire to help people any way I can mean that the opportunity to join a company that is committed to helping make life better for those with Alzheimer's was one I could not pass up.

 

Where can we find you when you're not working?
When I am not working I can be found at North Torrey Pines beach surfing, playing a gig somewhere around San Diego, or anywhere in southern California either exploring or visiting family.

Ed McDonald

Sr Staff Software Engineer

What is your personal connection to SafelyYou?
I became close friends with a QA team member at my last job that was impacted by dementia in her family. She is just a few years younger than me and her father was diagnosed with dementia a few years back. Watching the life shift that came for her and the difficulties for her family with a recent fall he had has really put SafelyYou's mission into perspective for me and I can only hope to make an impact on families such as hers with what we do.

 

Where can we find you when you're not working?
Spending time with family, playing board games with friends, or making BBQ on my smoker.

Carmelo Messina

Director of Sales

What is your personal connection to SafelyYou?
My grandmother, who help raised me, was diagnosed with Alzheimer's disease. I have seen first hand the struggles of caring for a love one with this disease. While caring for her we did find her twice on the ground. I only wish SafelyYou was available 15+ year ago.

 

Where can we find you when you're not working?
Hanging out with family and friends. Outside, doing anything. Love being outside when I can. ( I live in Chicago nice days are limited)

Kari Miller, RN JD

Director of Quality and Risk

What is your personal connection to SafelyYou?
As the Quality Improvement Nurse at Brookdale Overland Park, I had the privilege to be the lead project manager for the pilot of SafelyYou for all of Brookdale. I am passionate about revolutionizing how the Senior Living industry addresses falls and helps residents, especially those with memory loss.

 

Where can we find you when you're not working?
A Pilates class, reading a book, having coffee with friends, talking to my 93-year-old mom.

Johnney Miller

Sr. Director of Operations

What is your personal connection to SafelyYou?
My step-grandfather had Alzheimer's and was at an advanced stage before I got to meet him. Over time, my stepfather, who was a very proud man, started to show signs and he tried to hide it. I know it was scary for him. Working for SafelyYou creates this inner feeling that I'm honoring the memories of my grandfather and father. Like my father, I wonder what is next for me. I guess you can say, I'm also paying it forward in case my journey takes me down a similar path.

 

Where can we find you when you're not working?
My wife and I enjoy running outdoors with our young son. Like everyone else, when we are free, we love exploring nature and to be out in the fresh air. I think that's why my son is now fascinated with finding new insects on every trail we go.

Denise Montenegro

Marketing Manager – Customer & Partnerships

What is your personal connection to SafelyYou?

Aging is a wonderful privilege. I've had the opportunity to see my grandparents grow old and have their mobility worsen. Every day, SafelyYou is making an impact on people that are special to us so they have a safer environment to live their lives. It's a beautiful thing to help make a difference in the care of our loved ones.

 

Where can we find you when you're not working?
Being around friends and family, doing hot yoga or lifting, planning my next trip or food adventure, or cuddling with my cat.

Sarah Morgenstein, Dr. OT, OTR/L, CDP, CFPS, CAPS

Director of Clinical Success

What is your personal connection to SafelyYou?

Serving older adults has been my passion since my first patient as an Occupational Therapist; I had no idea at the time that this would be my driving purpose in my career and future education. SafelyYou encompasses my passion, my purpose, and my drive to improve the lives of those affected by dementia.

Where can we find you when you're not working?
Spending time with my family, making a mess in the kitchen, and enjoying nature.

Lora Morrow

Senior Designer

What is your personal connection to SafelyYou?

Having had a grandfather who suffered through Alzheimer's for years and a father currently in senior-assisted living, being able to be part of a team and company that works to provide comfort and security for everyone affected by or connected to those suffering brings me a great honor.

Where can we find you when you're not working?
Hiking, kayaking, roller skating, cooking, traveling, art projects, pondering the secrets of the universe and sharing time with my friends and family.

Tessa Moser-Goodwill, MPT

Clinical Success Manager

What is your personal connection to SafelyYou?

In college, while studying to become a PT, I worked as a CNA in a memory care facility and saw first hand the challenges affecting our aging population. This experience made me realize how much more I could offer as a physical therapist and has driven me to be an advocate for the best patient care. What excites me about SafelyYou is the opportunity to utilize my years of experience with fall prevention and geriatric patient management in a way that will positively impact quality of life for our seniors and their families.

Where can we find you when you're not working?
When I am not working, you will find me spending time with my family, hiking, traveling, watching Oregon Duck football, exercising, cooking healthy meals and reading a good thriller/suspense novel!

William Murphey

Technical & Network Support Engineer

What is your personal connection to SafelyYou?

I want to work somewhere that is actively doing something good for people in the world. My sister is the strategy officer for a health plan in the Bay Area, and deals with many of the senior living facilities there daily. We often talk about how they operate, how they could be improved, and how they pretty much determine how much comfort, dignity, and safety their residents have in their lives. Being a part of the team at SY will give me an opportunity to directly impact that comfort, dignity, and safety.

I am also excited to work on a team of people who are all driven by similar factors.

 

Where can we find you when you're not working?
Hanging out at home with my cats Leeloo and Korben, hiking in the mountains near Denver with my partner Sarah, or playing croquet in Cheeseman Park when the weather is nice.

Nicole Murphy

Implementation Manager

What is your personal connection to SafelyYou?
My grandmother lived with dementia and she was consistently having unwitnessed falls in her bedroom. My grandfather also had many falls and one resulted in a hip fracture. I really wish their senior living communities could have had SafelyYou because I know it would have changed their lives.

Where can we find you when you're not working?
You'll find me biking through Golden Gate Park in San Francisco or exploring different restaurants in the city.

Michele Ann O’Koomian, COTA/L, CDP, CFPS

Clinical Success Manager

What is your personal connection to SafelyYou?
My personal connection/drive for joining SafelyYou is that I want to be able to utilize my many years of experience and tools to assist in keeping our aging population safe and preventing re-hospitalization with the optimal goal of maximizing quality and of living.

 

Where can we find you when you're not working?
When I am not working, I am either out in nature, surfing, at the gym or just relaxing at home with a book or network series.

Tina Ogden

Office Manager

What is your personal connection to SafelyYou?

My brother and I have been finding my mother on the floor every so often for the last 2 years, it has gotten worse in the last 6 months. She was in the hospital right before Christmas last year for a, we were scared out of our minds,  the doctors did not know why she was falling. This past April, she fell again, they did brain scans and found that she was having seizures. After reading about SafelyYou I could only think, had we had this technology, we would of known she was suffering so much sooner. She is now on medication and the seizures have stopped, but she is 80 years old and is  showing signs of Alzheimer's. I think this AI technology is amazing and will help so many people in and out of the hospitals. I'm thankful for the opportunity to join such a great company with an awesome vision!!!!

Where can we find you when you're not working?
You can find me on the baseball field, I am a very proud baseball Mom and will go anywhere to watch my son play. We even got to go to Cooperstown last summer, it was the best trip ever, and I can't wait to go back to New York! We also love to entertain friends at home, attend Giants games and watch the Warriors. Life is good!

Betsy Peiffer

Insights Quality Manager

What is your personal connection to SafelyYou?

As a Registered Nurse, I have spent my entire career working toward making all phases of healthcare safer. My personal connection is my grandma! I have so many happy childhood memories of her. Her presence in my life is still felt today in traditions that I carry on with my own family now. It was devastating to watch her struggle with dementia. Falls can be catastrophic events in the lives of the geriatric population, and I'm proud to take part in carrying out Safely You's mission. The use of advanced technology to detect and prevent falls is absolutely fascinating to me. Reducing the risk of falls for this population means a better quality of life, which is exactly what we would want for our own loved ones.

Where can we find you when you're not working?
Chasing my two kids! My children are 8 years apart in age, and I'm completely enjoying trying to explore the different phases of their lives all at once. I love to bake, so I could also easily be in the kitchen!

Scott Porter

Sales Ops Analyst

What is your personal connection to SafelyYou?
My grandpa passed from Alzheimer's and my mom has been in working with cognitively impaired residents for a long time. I want to help improve the quality of care peoples' loved ones receive by understanding what their needs are and not just guessing. And SafelyYou helps do that. I also want to help direct care staff get time back in their lives to spend with families. I think of my mom, working 9+ hrs everyday because she had to fill out extra incident reports and then coming home and cooking dinner, having no time to spend with family. I want to help give some of that time back by reducing extra work that may not be needed by care staff. And SafelyYou helps do that, too.

 

Where can we find you when you're not working?
You can find me hiking around national parks. Or exploring live music venues and new breweries.

Meghan Porzio

Marketing Coordinator/ Project Manager

What is your personal connection to SafelyYou?
Since before my time, my father has owned and operated a personal fall prevention business focused on providing education, products, and services to persons with disabilities and/or aging individuals, so they can remain living safely and independently in their own homes. Over the years and through many shared projects, I've adopted a like-minded passion around this person-centered mission and feel SafelyYou shares similar objectives and ambitions.

 

Where can we find you when you're not working?
When I'm not working, you can find me renovating and decorating my house, adding some mileage to my road bike, or spending time with my favorite people and pets!

Timothy Pyatt

Operations Manager

What is your personal connection to SafelyYou?

I've worked alongside SafelyYou for several projects. The technology, team dynamic, and learning of the expected growth really excited me to pursue a role on the team.

Where can we find you when you're not working?
You can find me in the kitchen, trying new restaurants with my wife and friends, or at the dog park with my 2 Australian Shepherds.

Daniel Radovanovic

Account Executive

What is your personal connection to SafelyYou?
I was approached by Carmelo and Eddie whom I share prior working experience with. After learning more about SafelyYou, I understood that I have an additional tie with the our mission statement. My wife lost both of her grandparents with dementia in 2021 due to falls at their community facility which led to further complications. It really hit home that our mission and what we do day in and out can help save lives and enhance the quality of those living with dementia and Alzheimers.

 

Where can we find you when you're not working?
- At the gym - Watching a movie with my wife - On YouTube learning different skills - Reading a book - On the computer doing research

Stephen Repper

Senior Software Engineer

What is your personal connection to SafelyYou?

My mom lost her mother in her mid-teens, after which she was raised by my great-grandmother - I grew up knowing my great-grandmother simply as "grandma". After suffering multiple strokes in her later years, her final stroke, unfortunately, occurred when she was alone in her home. I'd like to think SafelyYou's technology would have at least allowed her to pass surrounded by the family that loved her so much. It's not often you're afforded the opportunity to work somewhere that can make such a large and important impact in people's lives.

Where can we find you when you're not working?
Hiking or exploring some new place with my family. I love watching my kids grow up. Each step or fall that they take is a joy to watch them learn and grow.

Myra Josue Salapare

Senior Director of Engineering

What is your personal connection to SafelyYou?

I think SafelyYou's mission to help keep those with Alzheimer's safe and help prevent falls is wonderful. My godmother/aunt has dementia and it's so hard to see the decline in her. She was so vibrant and full of life and now she doesn't recognize a lot of us. I'm so grateful and feel blessed to be part of a company that helps residents, their families, and their caregivers with this technology.

 

Where can we find you when you're not working?
Spending time with family and friends. Spending time outdoors--at the beaches or hiking.

David Sanchez

Senior Software Engineer

What is your personal connection to SafelyYou?

My grandfather suffered from dementia, I personally experienced the slow decline in his cognitive function and the many struggles that came with it. During the later years, he suffered several falls which we were lucky enough to have my grandmother witness it and quickly alert us. SafelyYou provides a service to those that do not have someone there with them 24/7, the work which SafelyYou does is invaluable and positively impacts the lives of those most in need.

Where can we find you when you're not working?
It’s a safe bet to say that I’ll either be at the gym or out for a run.

Scott Sawicki

Director of Marketing

What is your personal connection to SafelyYou?
My father is currently living in a senior living community back home near where I grew up in Indiana. He was diagnosed with early-onset dementia, likely Alzheimer's disease, back in 2013. Fortunately the medicines he's been on have kept him fairly stable these past several years. I'm proud to work at a company that will help support him when he inevitably needs additional care.

 

Where can we find you when you're not working?
Probably the kitchen. I went to pastry school, so baking is another creative outlet for me. Or maybe on a run trying to burn off all that I baked and then consumed!

Peter Scheffel

Senior Staff Engineer

What is your personal connection to SafelyYou?
The service provided by SafelyYou is a great opportunity to improve the critical care of so many people. I'm proud to be contributing to expanding its reach and capability, making it the best possible tool for the people it serves and for their caregivers.

 

Where can we find you when you're not working?
I'm likely to be tinkering with custom home automation devices, throwing my car through the dirt for a rally cross event, or enjoying the woods with my family.

Erik Schweiss

Director of Enterprise Sales

What is your personal connection to SafelyYou?

My grandmother had a fall that broke her hip, then passed a few months later due to complications in her recovery. I want all health care facilities to implement our technology to reduce issues around falling, while analyzing ways to prevent future ones.

Where can we find you when you're not working?
Having fun with my kids, having neighborhood get togethers, and enjoying the great year round weather.

Justin Silberman

Enterprise Account Manager

What is your personal connection to SafelyYou?
When I first discovered SafelyYou, I was instantly taken with the charter, innovation, and opportunity for change that we bring to an industry responsible for the stewardship of our most vulnerable. With a grandmother currently residing in a memory care unit, and a victim of multiple falls, everything about what SafelyYou

 

Where can we find you when you're not working?
When I'm not working, I love running the Ravenel Bridge, spanning the peninsula in downtown Charleston, SC. Paddle-boarding with my dog is my regular weekend vice too - all tied together with a passion for photography and time with family.

Anne Stankiewicz, CScD, OTR/L, CDP, CFPS

Clinical Success Manager

What is your personal connection to SafelyYou?

In my clinical work as an OT, I have always found working with clients with dementia to be the most meaningful. It is important to me to be able to provide innovative and individualized solutions in dementia care in order to improve quality of life.

Where can we find you when you're not working?
Traveling when I can, scheming my next home renovation task, or chasing around my spirited toddler!

Wendy Starnes, MA, OTR/L CDP, Lean Six Sigma

Clinical Success Manager

What is your personal connection to SafelyYou?
I have always loved spending time with older adults, especially my English grandmother. There is so much we can learn from each other, even in the presence of dementia. As an occupational therapist I strongly believe in keeping older adults as active and safe as possible to continue to enjoy life!

 

Where can we find you when you're not working?
I love cooking and trying new recipes. And living in Florida, I enjoy being outdoors, whether hiking through palm trees and mangroves or at the beach assisting with sea turtle rescue as a volunteer!

Aaron Stevens

Software Engineer III - Lead

What is your personal connection to SafelyYou?
I lost a grandmother a few years ago when she suffered a stroke and fell. Because she lived alone and was unmonitored we weren't aware of her state for several hours and a lot of damage occurred in that time. Having the opportunity to work with SafelyYou and have a hand in developing a product that both improves the quality of life and potentially saves the lives of individuals who need extra care is extremely rewarding.

 

Where can we find you when you're not working?
Probably on the water. I’ve been an avid surfer for many years now and it’s taken me to some of the most incredible places on the globe.

Meg Stopczynski, BSN, RN, CDP, CFPS

Clinical Success Manager

What is your personal connection to SafelyYou?

My grandfather had Alzheimer's and I experienced the progression of the disease as both a family member and caregiver. As a former Neuroscience ICU RN, I am far too familiar with life-threatening injuries caused by falls and am personally driven to prevent them--SafelyYou gives me that opportunity.

Where can we find you when you're not working?
I enjoy taking long walks and hikes with my boyfriend and awkward rescue dog.

Raghav Subramaniam

Lead Computer Vision Engineer

What is your personal connection to SafelyYou?
I love working at the intersection of engineering and healthcare. There are so many difficult and important problems to solve in the space.

 

Where can we find you when you're not working?
Practicing violin or sitting in orchestra rehearsal. I've been playing the violin since I was a kid, and I currently play in the Diablo Symphony Orchestra in the East Bay.

Terrance Sullivan

Director of Value Based Strategy

What is your personal connection to SafelyYou?

SafelyYou has the opportunity to make a difference in the way seniors are cared for in both the home and institutional setting. There is an opportunity to blend the social and the medical to create a model of housing that is enriching and maximizes the life experience of seniors.

Where can we find you when you're not working?
Outdoors in Colorado or New England.

Ashley Taggart

Recruiter

What is your personal connection to SafelyYou?

I’ve worked with individuals with Dementia and Alzheimer’s for years. I’ve always had a passion for helping seniors and improving longer, quality of life. Being part of a team that shares that same passion and makes an impact!

 

Where can we find you when you're not working?
Running, hiking, and hitting the beaches with my pup. I’m also a big foodie and always looking to try new restaurants!

Derryck Thomas

IT Manager

What is your personal connection to SafelyYou?
My sister worked at a memory care facility in Vermont before suffering a TBI. Now she herself suffers seizures that make her vulnerable to falling injuries. She cannot live alone anymore, but hopefully advancing technology like that made by SafelyYou will grant people like her a little more freedom, and help the families and professionals who care for our loved ones.

 

Where can we find you when you're not working?
The golf course, camping with the family, recording personal music projects, or trying to scheme ways to get back to flight school...

Adam Thompson

Manager of Operations

What is your personal connection to SafelyYou?

My grandfather. He's been my idol my whole life. Over the past few years, he has developed dementia. When I heard about SafelyYou and how it can help keep people like my grandfather safe, it hit home. I love how technology can aid our daily lives, especially for those who need care and assistance.

Where can we find you when you're not working?
Hiking or exploring some new place with my family. I love watching my kids grow up. Each step or fall that they take is a joy to watch them learn and grow.

Kerry Thurston

Vice President, Capital Investment Partnerships

What is your personal connection to SafelyYou?

After spending most of the last two decades working in senior living, I am personally invested and motivated in providing the best care possible for residents and peace of mind to family members, and also in giving team members the best tools we can in order to allow them to make a difference in the lives of those they serve.

Where can we find you when you're not working?
When I'm not working, you can find me visiting my son Jack at college in Milwaukee, or cheering on my son Evan at a hockey game or track meet, hosting my annual chili party for family and friends, traveling to new places and old favorites, and kicking up my heels at concerts and music festivals.

Carlos Torres

Lead Computer Vision Scientist

What is your personal connection to SafelyYou?

I am a very strong believer that technology and care can be combined to optimize and humanize care for those that need it the most. Since my early career, I was exposed to the potential socio-economic benefits and impact of assistive technologies being developed to help people with motor impairments and disabilities.I continued to pursue the health-tech track as a graduate student by pursuing a PhD grant research proposal to develop and investigate a system's approach to analyzing and characterizing care. I designed and set up a mock-up ICU room andI rigged it with multiview and multimodal sensors to collect data to develop and test human activity, interaction, and event algorithms. I developed multiple algorithms to assess and summarize person pose sleeping patterns, infer roles and log and summarize room events. I demo-ed the "work" and it opened the door to a set of real medical ICU rooms, where I deployed and refined the algorithms that completed my PhD work.

Where can we find you when you're not working?
When I am not in my office, I can be easily found around Los Padres National Forest or the Ventura and Santa Barbara Coasts enjoying the outdoors; the skate park with the family having a go; or the backyard BBQ-ing.

Christine Ana Valach

Human Resources Assistant

What is your personal connection to SafelyYou?

My grandma, who practically raised me, had gone through a lot of trauma in her life—losing my grandfather, two sons, and grandson, all due to heart disease. Our family recently found out she was diagnosed with dementia. It breaks my heart to see my grandma struggling. Our family is still learning how to handle it and working together to make her comfortable.

SafelyYou mission shows motivation and passion, and I am excited to work for a company that helps people like my grandma.

Where can we find you when you're not working?
You can find me at home with my family or shopping with my daughter.

Todd Vilkov

Technical & Network Support Engineer

What is your personal connection to SafelyYou?
Joining SafelyYou has both a personal and professional connection for me. Professionally as PTA I have worked with numerous Alzheimer's and dementia patients and have seen the damage falls can cause. Personally Alzheimer's runs on my fathers side of my family. My grandfather was diagnosed in his early 80s and lived with it until his passing in his late 90s. Currently, my uncle is undergoing studies and testing for early-onset Alzheimer's as he started developing symptoms in his late 50s.

Where can we find you when you're not working?
Prior to the pandemic the answer would have been an MMA gym, but nowadays you can find me at home, spending time with the 3 ladies of my life; my wife, my daughter, and my cat.

Jason Waterman

Lead IT Support Specialist

What is your personal connection to SafelyYou?

I saw my parents struggle through caring for my grandmother. The biggest concern were always the falls, which resulted in painful hospital visits. I'm proud to be part of SafelyYou team that is continually improving upon fall prevention.

Where can we find you when you're not working?
Spending time with family and friends, and hoping they like my guitar playing. Teaching my young boys the full lineup of sports, with soccer and golf at the center!

John Welch

Head of Product

What is your personal connection to SafelyYou?

My maternal grandmother spent many years in care facilities with physical and cognitive issues. Worrying about her safety and wellbeing took a huge toll on my mother and the rest of our family, and a platform like SafelyYou would have brought us significant peace of mind.

Where can we find you when you're not working?
Hanging with my wife and daughters and our golden retriever, Zeus.

Karen Wertheim

Director of Brand and Content

What is your personal connection to SafelyYou?

My grandmother had dementia and lived in a memory care unit. We were very close. While she had good care, I always left the visits with such worry. Would someone be there to help her when she needed them? The ability to work towards safer living environments for our vulnerable older adults, and also provide peace of mind for families, is literally everything. I'm proud to join a team that gets up each day to harness the power of technology to protect our loved ones.

Where can we find you when you're not working?
In Central Park!

Micah Willard

Senior Software Engineer

What is your personal connection to SafelyYou?
My wife's grandmother is currently in assisted living and has been diagnosed with Dementia. I'm proud to work at a company that will help provide better care for not only her, but for all those in similar situations. It's not every day you get to work on a product that can directly help the ones you love.

 

Where can we find you when you're not working?
Possibly at Black Water River; playing and recharging with my family. If not there, then in our living room playing a round of card games or Mario Kart together. I love the strategizing and puzzle solving aspects of all games, which is what led me to my career in Computer Science!

Ryan Yoo

Account Executive

What is your personal connection to SafelyYou?

It’s not just about selling a good product. Both of my grandfathers struggled with dementia, and I’m excited and happy to be part of SafelyYou’s great mission and vision.

Where can we find you when you're not working?
At a fitness center, doing ‘moderate’ exercises.

Ready to see how SafelyYou can help your communities?

Remove the guesswork from unwitnessed falls.

Customers using SafelyYou have seen:

Let’s get started

The Inaugural

2022 State of
Falls Report

From Crisis to Opportunity:

Coming Together to Create

Transformative Change