

Meet the team behind SafelyYou




Meet the team behind SafelyYou
These are the people leading SafelyYou forward
They’re a group of dedicated professionals and qualified fall experts, each with a personal connection to SafelyYou’s mission, and a passion for helping to elevate the standard of dementia care.
Our executives

George Netscher
Founder & CEO
What is your personal connection to SafelyYou?
I started the company to build a better world for my mom. Her mom and sister both had Alzheimer's, and I saw how hard that was on both of them and on her. I set out to build a better world for those with Alzheimer's and their families. It's a race against time before my mom gets to that point and for every other family just like ours.
Where can we find you when you're not working?
Usually with my wife Casey and our dog Minnie. We love reading, gaming, cooking, and finding ways to get active outdoors together!

Shirley Nickels
Chief Operating Officer
What is your personal connection to SafelyYou?
My mother was diagnosed with Alzheimer's in 2016. It's been important to me to be able to support fellow daughter caregivers that have to witness their loved ones progressively lose themselves to the disease while preserving their dignity. In addition, I believe being part of SafelyYou allows me to give my mother purpose which is what she values most.
Where can we find you when you're not working?
With my family (husband and 3 kids) in the sun by some form of water - pool, river, lake, or beach.

Tom Bang
Chief Strategy Officer
What is your personal connection to SafelyYou?
Personally, I’m committed to advancing technologies that improve the lives of those living with cognitive challenges. I share my father’s journey with ALZ. And with my wife, manage our son’s care, who at age 21 suffered a massive ischemic stroke. Professionally, I believe technological advancements must provide economic benefit for all constituents. I’m focused on assuring capital investors, liability insurers, clinicians and ultimately healthcare plans benefit and support proven technology investments for their operators.
Where can we find you when you're not working?
Likely, in one of my four small senior living homes. They provide a challenging and creative experience to learn how we can improve the lives of our residents, families, and caregivers, via enhanced care practices and innovative technology adoption.

James Michael McMillen
Executive Vice President of Sales
What is your personal connection to SafelyYou?
My Grandmother lived in the memory care unit of an assisted living community and fell twice. The experience was horrific. I wish they had SafelyYou. SafelyYou has a tremendous opportunity to help people live better lives by allowing operators to improve care without the need for adding more staff. It is a truly transformative technology and I cannot wait to help more operators succeed with it.
Where can we find you when you're not working?
You'd find me hiking with my family, at one of their sports practices (I coach my son's baseball team), cycling, or attending a Cleveland sports event. I love all things outdoors.

Heather Hallett-Duda, MBA, BSN, BA, RN
Vice President of Clinical Success
What is your personal connection to SafelyYou?
My personal mission after leaving a care delivery role, has been dedicated to transforming healthcare through technology. I've experienced
first-hand how it can minimize errors, alter workflow, change behavior, and most importantly, improve safety and outcomes. It goes without
saying that we need to do better for our loved ones with dementia and caring for aging populations in general. That is the fundamental reason why I
joined SafelyYou. Per our core values, I am a caregiver first. Beyond that, I believe that our solution will generate additional insights
about how to effectively deliver holistic care and allow for efficiencies in clinical workflows. I truly believe that the technology will help us discover
the unknown, which will allow us to drive new evidence based clinical best practices beyond what best practices we have been able to deliver to date.
Where can we find you when you're not working?
Spending quality time with my husband and four sons - three human (ages 13,18 and 20), one canine (Chuckles the Cavapoo). As you might imagine, with that crew when I am not working I am cooking.
I always try to carve some time out for my passion of being in the water - boating, swimming, paddle-boarding, and rafting with my family of friends.

Sarah Gross
Vice President of Product
What is your personal connection to SafelyYou?
I am passionate about building products that improve people's lives through technology. SafelyYou is at the forefront of using AI to help support people facing memory issues, and I'm
excited for the huge opportunities ahead of us to extend the range of people and situations we serve.
Where can we find you when you're not working?
Traveling back home to San Antonio, Texas, trying to improve my baking and woodworking skills, or hanging out with friends with pub trivia.

Loïc Juillard
Chief Technology Officer
What is your personal connection to SafelyYou?
Several people in my family have been affected by dementia and Alzheimer’s disease. Caring for patients affected with this condition is complex and taxing for their families. Using the latest advancements in technology to help caring for these patients is an incredible opportunity to contribute solving one of society greatest challenge.
Where can we find you when you're not working?
I raise two kids. Well, one is technically an adult now. I play the piano. I spend time spelling out my first name to people. I do projects around the house that are received with more or less success.

Stephen Kushner
Vice President of Operations
What is your personal connection to SafelyYou?
I remember watching the impact to my father's relationship with his brother on how to best care for their parents, one with Alzheimer's, the other dementia. Fast forward to today, my siblings and I find ourselves observing our father, though not officially diagnosed, heading down a similar cognitive state. To be part of a company and a mission that strives to elevate dementia care personally resonates as I want to be part of providing solutions to a larger problem.
Where can we find you when you're not working?
Spending time with my family (wife, 2 kids, dog), whether it be indoors playing a game or popcorn and a movie, or outside playing at a playground, exploring the city, or camping.

Christopher Ryan
VIce President of Marketing
What is your personal connection to SafelyYou?
My personal passions are helping people and any form of new technology. I have spent my career finding and implementing innovative healthcare tech that I believe make the world a better place. I joined SafelyYou because I love the mission and truly believe we can make an impact in people's lives.
Where can we find you when you're not working?
Taking the dogs for a walk, hiking somewhere in the mountains, watching basketball, or helping one of my 4 kids with something!
Our team

Victor Anderson-Villalobos
Director of Human Resources
What is your personal connection to SafelyYou?
My grandparents, who help raise me, suffered constant falls. One of those falls resulted in damaging my grandfather's brain function. I am proud to work for a company that makes an impact in the quality of life for those that need some extra care.
Where can we find you when you're not working?
You can find me spending time with my family, cooking a Peruvian meal, trying a new restaurant in town or playing with my boxer pups, Oso and Loki.

Alyssa Arauza
Office Coordinator
What is your personal connection to SafelyYou?
My grandparents lived with my family most of my life and saw how much my mom struggled to watch over them. Seeing as well as experiencing the need to give my grandparents their independence,
but having to look over their safety is what lead me to healthcare and ultimately SafelyYou.
Where can we find you when you're not working?
I love going out and trying new foods/restaurants, when Im not out eating, i like to stay active by going to the gym. I also like to take advantage of the sunny days and hang out at the many parks in the city or go see the San Francisco Giants play!

Brad Arfele
Software Engineer
What is your personal connection to SafelyYou?
Having a grandparent with dementia, the mission of this company resonates with me. SafelyYou allows me to put my technical knowledge toward something positive and personal.
Where can we find you when you're not working?
Outside exploring nature, the gym, but mostly at my desk gaming or learning something new.

Brinda Barcelon PT, DPT
Clinical Success Manager
What is your personal connection to SafelyYou?
As someone who is deeply passionate about improving the Healthspan of the world, I am driven to support individuals in living healthier and happier lives. Through my personal experiences, I have witnessed firsthand how devastating falls can be for the elderly and how it can significantly impact their longevity and quality of life. This has motivated me to seek out ways to improve healthcare's adoption of technology to better serve our aging population.
When I learned about SafelyYou and their mission to develop innovative technology solutions to prevent falls and improve the safety and well-being of older adults, I knew I had found a perfect fit. Joining SafelyYou allows me to make a meaningful impact on the lives of older adults while contributing to a mission that aligns with my personal values and goals. I am excited to work alongside like-minded individuals who share my passion and drive to make a difference in the world.
Where can we find you when you're not working?
Outside of work, I love backpacking, gardening, yoga, and spending time with my golden retrievers, Finley and Juniper.

Natalie Barman, LNHA
Regulatory Affairs Manager
What is your personal connection to SafelyYou?
I was personally impacted by Dementia when my Grandma was diagnosed over 10 years ago. After witnessing the toll it took on those who loved her, I felt a calling to be there for the millions of others just like my grandma. This is what guided my career path so I could make a commitment to advocate for those with Dementia, their caregivers, and their families.
Where can we find you when you're not working?
When I am not working you can find me spending time with my Dalmatian puppy, Rose. With her boundless energy we love to hike in the Santa Cruz Mountains and explore the California coast. I also love to run, bike, enjoy state parks, and try new recipes in the kitchen.

David Bramley
Vice President of Sales
What is your personal connection to SafelyYou?
I'm personally invested in SafelyYou and passionate to help drive change because my mom was diagnosed with early onset Alzheimer's. During her care journey she unfortunately suffered a number of unwitnessed fall events that negatively impacted her health. I'm confident that a solution like SafelyYou would have not only improved her care but it would also have been very helpful for my siblings and I, who were doing our best to try and understand what happened and help manage her care.
Where can we find you when you're not working?
I view life is one big adventure and there is no one else that I'd rather explore it with than my family (Christi & River). Whether that is driving across the country and moving to Nashville during a pandemic, road tripping to see family in Chicago, Wisconsin, or Michigan, or simply an evening family walk to get ice cream and stop-off at the playground on the way home. You can usually find me outside exploring with the people I love.

Christopher Brodt
Staff Software Engineer
What is your personal connection to SafelyYou?
I've had several family members suffer from dementia and falls that eventually precipitated their move to nursing facilities. It's very rewarding for me personally to help SafelyYou build solutions that will provide a better quality of life and care for those living with dementia.
Where can we find you when you're not working?
Very likely in my garage wrenching on a '66 Mustang or some other DIY project. When the weather is nice I'm taking our 1 1/2 your old dog to the park or on a bike ride around Chicago.

Katie Brooks, LPN, CDP, CFPS
Enterprise Account Manager
What is your personal connection to SafelyYou?
My personal drive for joining SafelyYou is a spark that ignited as soon as I started researching the company and just continued growing as I learned more and spoke with more people in the company. The passion and purpose from George that started this company shines through with each person I have spoken with and aligns with my goal to have a positive and meaningful impact on the people I interact with as well as the healthcare system as a whole.
Where can we find you when you're not working?
The most important thing in my life is my sweet blended family with my three kids (ages 21, 15, 11) my partner, and his son (age 14), and building a life full of adventure for them. In the summertime, you can find us on the water! We want to be out enjoying the sunshine and water every weekend because we have such a small window for it in the Pacific Northwest so we are either on our boat or paddleboards or lounging at the beach. In the wintertime, we try to plan adventures and love to hike, snowshoe, and go on trips!

Brittany Card
Lead, Field Operations - Project Manager
What is your personal connection to SafelyYou?
Elder care has been central to my life for the last many years. My husband and I were the primary caregivers for my mother-in-law through her cancer treatment, and for my father-in-law's end-of-life care following his terminal cancer diagnosis. My husband's grandmother has been living with my mother-in-law, although somewhat independent, at times we've had to manage overnight care for her as a family, and her falling while getting out of bed were such a huge concern! I'm so happy to see SafelyYou making such a dramatic difference for families, and easing the burden of worry and sleepless nights. I couldn't be happier to be part of the team making it all happen.
Where can we find you when you're not working?
In my downtime, I spend time with my husband and my little pug, Spock. We love to travel, spend time in nature, eat at great restaurants and occasionally we still get out to festivals or live shows to go dancing.

Latoya Christopher
Clinical Success Manager
What is your personal connection to SafelyYou?
Being a Speech language Pathologist, I had the opportunity to working with individuals with a variety of cognitive impairments. Recently, my Grandfather was diagnosed with Dementia. Being able to work for a company that helps alleviate falls by providing safer dementia care is a dream! I am so excited to be apart of healthcare and technology merging together to create safer care for patients!
Where can we find you when you're not working?
When I am not working you can find me on the water boating! If I am not there I am traveling, exploring and hanging out with family, friends, and my sweet dogs!

Paul Ciccero
Vice President of Sales
What is your personal connection to SafelyYou?
My grandfather had dementia. It was difficult watching him decline before he passed away. Being able to help residents, their families and caregivers with this technology is very exciting.
Where can we find you when you're not working?
Spending time with my family and friends, traveling, cooking and staying as active as possible.

Hannah Cole-Butler
Sr Accountant
What is your personal connection to SafelyYou?
I have had multiple loved ones undergo the challenges that come with dementia. The solution that SafelyYou has created supports so many individuals and their families, providing an invaluable peace of mind.
Where can we find you when you're not working?
Most evenings I can be found at the local CrossFit gym or experimenting in the kitchen. I have a passion for lifelong wellness that I get to exercise both at work and after hours.

Anthony Crofoot
Director of Enterprise Sales
What is your personal connection to SafelyYou?
My first exposure to SafelyYou came through an early adopter of their technology. I was amazed to learn that in such a short amount of time they were able to significantly reduce fall-related ER visits for their memory care residents. Fast forward, I find it deeply rewarding to now be part of the team and technology that helps operators provide safer care for the residents they serve.
Where can we find you when you're not working?
When not exploring our home state of Colorado with my wife and young son, I'm likely working on our next home improvement project. I like a good construction project, which comes in handy being married to someone with an endless "honey do" list.

Audra Cutler
Executive Assistant
What is your personal connection to SafelyYou?
I am passionate about work ethic, the people and company values at Safely You are very impressive.
Helping the elderly is also something I am proud to be a part of.
Where can we find you when you're not working?
With my two daughters! They are 13 and 14, they're the most important people in my life. We do just about everything together and they are my purpose and my “why” for everything I do!

Christopher Deptula
Lead Data Engineer
What is your personal connection to SafelyYou?
SafelyYou is improving lives. I have focused my free time around helping others and with SafelyYou I can do this professionally too. I am proud to contribute to SafelyYou's mission of transforming dementia care and helping ease the burden on families and caregivers.
Where can we find you when you're not working?
I volunteer with the local mountain search and rescue team and can often be found training, searching for a missing person, or assisting someone who is injured down the mountain.

Brette Digon
Associate Creative Director - Copy
What is your personal connection to SafelyYou?
My mom has had multiple falls, and while she doesn't have memory impairment, sometimes she can't tell me what happened because it was all so sudden, so disorienting, and so upsetting. Not knowing is very concerning for me, and makes it difficult to prevent the same fall from happening again. I'm proud to be working for a company that can help families understand exactly what happened--and have greater peace of mind--after a fall occurs.
Where can we find you when you're not working?
Spending quality time with the world's greatest dog, John Oates. Or hunting for all things vintage.

Ross Anne Frazier
People Operations & Development Senior Manager
What is your personal connection to SafelyYou?
My mother has had quite a few falls through the years and has recently moved to live with my family. I have learned so much on ways to hopefully prevent future falls and proud to work for a company that is making an impact on care for so many.
Where can we find you when you're not working?
With my family...exploring new places to visit, watching the kids play sports or renovating our house!

Jason Gerard
Principal Engineer
What is your personal connection to SafelyYou?
My grandmother fell at home and was unable to move for a full day before she was discovered by her neighbors. My mother-in-law was recently diagnosed with early onset Alzheimer's. Knowing that I am part of an organization that could help them both improve their quality of life is a driving force when I get up everyday to get to work.
Where can we find you when you're not working?
When I'm not working I'm spending time with my wife and 3 kids. We're off having an adventure as a family or I'm back in the garage restoring an old go-kart with my sons.

Adrienne Goree
Account Manager
What is your personal connection to SafelyYou?
I worked in a continuing care retirement community in the past and found that I had a passion for elder care, and especially for those living with dementia. Spending time connecting with people that are going through cognitive change and offering some company and comfort is one of the best experiences I've had. I'm fortunate to have the opportunity to be an advocate for seniors that often don't have a voice.
Where can we find you when you're not working?
Motorhome camping with the family, walking our American Bulldog around town, doing artsy crafty things with my daughter, or cheering a little too loudly at my son's basketball games.

Mallory Hamilton
Events Manager
What is your personal connection to SafelyYou?
I watched the strongest man I ever knew, my grandfather, suffer from dementia brought on by brain cancer. During his treatment, he suffered two major falls which caused him to decline quickly. I believe in SafelyYou and creating safer environments for care patients.
Where can we find you when you're not working?
When I'm not working, you'll find me relaxing at home with a good book!

Laura Hastings, MS, BS, OTR/L, CDP, LSVT BIG
Director of Clinical Success
What is your personal connection to SafelyYou?
I am an occupational therapist by training and worked directly with residents and families in assisted living and memory care communities before joining SafelyYou. I attend an info session and had a major ah-ha moment! I could immediately see the impact this technology would make in the way therapists think about falls and implement effective solutions to keep seniors safe.
Where can we find you when you're not working?
Taking long walks around San Francisco. I love exploring the unique neighborhoods and finding great food along the way!

Oliver Hinojosa
Field Operations, Project Manager
What is your personal connection to SafelyYou?
I joined SafelyYou because of its mission statement to elevate care for those with dementia and provide resources for their health.
Where can we find you when you're not working?
During my time outside of work, I find joy in watching my kids grow and love the hobbies I once enjoyed as a child. In other moments you can catch me learning new dance moves and releasing all my stress at the gym!

Annette Hoffman, MS, BS, PT CDP, CFPS
Clinical Success Manager
What is your personal connection to SafelyYou?
Injury prevention, education, and advocating for patients and families have always been important to me so I was immediately drawn to the work of SafelyYou. With significant experience treating patients with Traumatic Brain Injuries, I have witnessed first-hand the devastating effects of falls. On a personal level, two of my uncles battled the effects of Alzheimer’s. As the disease progressed, I observed the strain on their families as they made every effort to ensure safety and promote good care. As a member of the team at SafelyYou, I am grateful to combine my professional and personal passions to improve the lives of others.
Where can we find you when you're not working?
Spending time with my husband, 3 kids, and extended family! Some of my favorite activities include traveling, boating, cheering for The Ohio State University Buckeyes, and listening to country music – especially Kenny Chesney!

Jason Holtzen
Senior Software Engineer
What is your personal connection to SafelyYou?
Witnessing the devastation that dementia and falls can cause within my own family, I know that implementing a service like SafelyYou could have provided some peace of mind for those that I love. I want to make an impact and think that prolonging the quality of life; not just for the patient, but those who care for and love them is worth putting my energy into.
Where can we find you when you're not working?
Jason is a father of 3 (husband of 1) who enjoys taking long strolls in imaginary worlds, watching movies, tinkering, and woodworking.

Peter Jeffries
Vice President of Health Insurance Payer
What is your personal connection to SafelyYou?
My mother suffered from progressively worse dementia - memory loss over the last decade, eventually losing her this year. So many times she had fallen followed by the gamut of EMT, ER and overnight hospital stays that were both frightening, painful and confusing to her. Regardless of the resources the LTC facility tried to bring to her aid, the impact was nominal and the outcome remained the same. To have this opportunity to make a real difference in the families and individuals suffering from this horrible disease and help restore a level of dignity to those afflicted is truly a blessing.
Where can we find you when you're not working?
My wife and I love to travel, enjoy great food & restaurants while sharing both with friends and family. I am also an avid golfer, enjoy biking, back-bay fishing and volunteering at our local Habitat for Humanity.

Emma Kowal OTR/L
Clinical Success Manager
What is your personal connection to SafelyYou?
My experience with the complexity, both painful and beautiful, of my grandmother's Alzheimer's disease propelled me into my clinical role as an Occupational Therapist serving older adults aging with dementia. My curiosity for innovation and technology lead me to SafelyYou. I am excited for a role where I can focus on delivering safety and dignity to individuals and communities navigating dementia care. My hope is to be an advocate and positive force in the lives of clients and their support systems to provide solutions that ease the more painful parts of their experience aging.
Where can we find you when you're not working?
Outside of work you can find me soaking up the beauty of the Rocky Mountains cycling, skiing, and backpacking. I also enjoy live music, creating fiber art, cooking, and spending time with my family, friends, and pets.

Katie Kraft
Director of Sales
What is your personal connection to SafelyYou?
The improvement of patient care has always been super important to me. That passion has only grown since 2019, when I personally experienced being a caregiver for my father. I strongly believe in the mission of SafelyYou, and I cannot wait to help make a further impact.
Where can we find you when you're not working?
When I am not working, I enjoy traveling (domestically and internationally), going to concerts, and finding good rooftops in whatever city I am in.

William Lieurance
Lead DevOps Engineer
What is your personal connection to SafelyYou?
For several years I've been looking for ways to use Machine Learning to do things that directly help people. Fall detection is a such a powerful and clear use of technology that can really help in so many ways, and the possibilities for building on this platform are so exciting.
Where can we find you when you're not working?
I spend a lot of days wandering through the Chicago Art Institute. At night I try to find a great waffle at various diners in the Chicagoland area.

Taz Lindwall
Sales Development Representative
What is your personal connection to SafelyYou?
For the last 10 years working in the Senior Care industry I have had the opportunity to work closely with the Alzheimer's Association and seniors with memory impairments. It was then that I learned that there has not been advanced technology like SafelyYou to help improve the safety and security of those affected. I have realized how important it is to have the technology in place to help these individuals live safely and with peace of mind. Not only for themselves, but for their families as well. At SafelyYou, I believe in their core values and stand behind their mission to elevate the standard of dementia care.
Where can we find you when you're not working?
When I am not working you can find me spending quality time with my family and friends, attending stand-up comedy shows, practicing hot yoga, reading thriller and suspense books, and more than likely traveling anywhere there is water. I am a Pisces, so I love being around water!

Amanda Lipko
Director of Sales
What is your personal connection to SafelyYou?
I have always had a passion for the elderly, volunteering at senior living communities as well as the Alzheimer Association. My father was also diagnosed with dementia in January so I can identify with the mission and it hits close. I know how critical elderly care is. I also have a deep passion for innovation and helping to grow start-up like companies. strong.
Where can we find you when you're not working?
1. Yoga studio 2. Playing Pickleball 3. Spending time exploring our new home in FL with my parents 4. At the beach 5. Enjoying time with my friends

Daniel Lowe
Healthcare Data Analyst
What is your personal connection to SafelyYou?
After witnessing several of my grandparents struggle with the challenges of Dementia and Alzheimer's, my hope is to contribute to the company's overarching efforts to better serve such individuals through research and technological innovation.
Where can we find you when you're not working?
When I am not working, you can find me running or cycling on roads and trails around Nashville. I love pursuing an active lifestyle and enjoy the demands of preparing for the next race.

Jacob Martin
Staff Accountant
What is your personal connection to SafelyYou?
My great grandmother suffered from Alzheimer's late in her life and I got to see both up close and from afar how it impacted her and those around her. This combined with my desire to help people any way I can mean that the opportunity to join a company that is committed to helping make life better for those with Alzheimer's was one I could not pass up.
Where can we find you when you're not working?
When I am not working I can be found at North Torrey Pines beach surfing, playing a gig somewhere around San Diego, or anywhere in southern California either exploring or visiting family.

Sarah Morgenstein, Dr. OT, OTR/L, CDP, CFPS, CAPS
Director of Clinical Success
What is your personal connection to SafelyYou?
Serving older adults has been my passion since my first patient as an Occupational Therapist; I had no idea at the time that this would be my driving purpose in my career and future education. SafelyYou encompasses my passion, my purpose, and my drive to improve the lives of those affected by dementia.
Where can we find you when you're not working?
Spending time with my family, making a mess in the kitchen, and enjoying nature.

Lora Morrow
Senior Designer
What is your personal connection to SafelyYou?
Having had a grandfather who suffered through Alzheimer's for years and a father currently in senior-assisted living, being able to be part of a team and company that works to provide comfort and security for everyone affected by or connected to those suffering brings me a great honor.
Where can we find you when you're not working?
Hiking, kayaking, roller skating, cooking, traveling, art projects, pondering the secrets of the universe and sharing time with my friends and family.

Tessa Moser-Goodwill, MPT
Clinical Success Manager
What is your personal connection to SafelyYou?
In college, while studying to become a PT, I worked as a CNA in a memory care facility and saw first hand the challenges affecting our aging population. This experience made me realize how much more I could offer as a physical therapist and has driven me to be an advocate for the best patient care. What excites me about SafelyYou is the opportunity to utilize my years of experience with fall prevention and geriatric patient management in a way that will positively impact quality of life for our seniors and their families.
Where can we find you when you're not working?
When I am not working, you will find me spending time with my family, hiking, traveling, watching Oregon Duck football, exercising, cooking healthy meals and reading a good thriller/suspense novel!

Nicole Murphy
Implementation Manager
What is your personal connection to SafelyYou?
My grandmother lived with dementia and she was consistently having unwitnessed falls in her bedroom. My grandfather also had many falls and one resulted in a hip fracture. I really wish their senior living communities could have had SafelyYou because I know it would have changed their lives.
Where can we find you when you're not working?
You'll find me biking through Golden Gate Park in San Francisco or exploring different restaurants in the city.

Michael O’Sullivan
Lead Software Engineer
What is your personal connection to SafelyYou?
To make a positive impact for as many people as possible through an excellent user experience!
Where can we find you when you're not working?
On walks/hikes with my dog, knee-deep in powder on my skis, or on a patio with friends.

Betsy Peiffer
Director of Quality
What is your personal connection to SafelyYou?
As a Registered Nurse, I have spent my entire career working toward making all phases of healthcare safer. My personal connection is my grandma! I have so many happy childhood memories of her. Her presence in my life is still felt today in traditions that I carry on with my own family now. It was devastating to watch her struggle with dementia. Falls can be catastrophic events in the lives of the geriatric population, and I'm proud to take part in carrying out Safely You's mission. The use of advanced technology to detect and prevent falls is absolutely fascinating to me. Reducing the risk of falls for this population means a better quality of life, which is exactly what we would want for our own loved ones.
Where can we find you when you're not working?
Chasing my two kids! My children are 8 years apart in age, and I'm completely enjoying trying to explore the different phases of their lives all at once. I love to bake, so I could also easily be in the kitchen!

Paul Perez
Field Operations, Technical Support Engineer
What is your personal connection to SafelyYou?
To give back the wealth of information I've collected in my career to colleagues, users, and SafelyYou, who have trusted me in the organization.
Where can we find you when you're not working?
Building new keyboards, watching sports, and playing with my dog Casper.

Scott Porter
Sales Ops Analyst
What is your personal connection to SafelyYou?
My grandpa passed from Alzheimer's and my mom has been in working with cognitively impaired residents for a long time. I want to help improve the quality of care peoples' loved ones receive by understanding what their needs are and not just guessing. And SafelyYou helps do that. I also want to help direct care staff get time back in their lives to spend with families. I think of my mom, working 9+ hrs everyday because she had to fill out extra incident reports and then coming home and cooking dinner, having no time to spend with family. I want to help give some of that time back by reducing extra work that may not be needed by care staff. And SafelyYou helps do that, too.
Where can we find you when you're not working?
You can find me hiking around national parks. Or exploring live music venues and new breweries.

Meghan Porzio
Marketing Coordinator/ Project Manager
What is your personal connection to SafelyYou?
Since before my time, my father has owned and operated a personal fall prevention business focused on providing education, products, and services to persons with disabilities and/or aging individuals, so they can remain living safely and independently in their own homes. Over the years and through many shared projects, I've adopted a like-minded passion around this person-centered mission and feel SafelyYou shares similar objectives and ambitions.
Where can we find you when you're not working?
When I'm not working, you can find me renovating and decorating my house, adding some mileage to my road bike, or spending time with my favorite people and pets!

Timothy Pyatt
Field Operations, Project Manager
What is your personal connection to SafelyYou?
I've worked alongside SafelyYou for several projects. The technology, team dynamic, and learning of the expected growth really excited me to pursue a role on the team.
Where can we find you when you're not working?
You can find me in the kitchen, trying new restaurants with my wife and friends, or at the dog park with my 2 Australian Shepherds.

Joshua Robison DPT, PT, ATC
Clinical Success Manager
What is your personal connection to SafelyYou?
Professionally as a DPT, I have spent much of my career working with patients on preventing falls, or rehabilitating after a fall. Personally, as many of us have, I have witnessed the effects of aging and dementia on loved ones as well. I’m excited to be able to work for a company that is shaping the future of care for the aging population and providing peace of mind for loved ones.
Where can we find you when you're not working?
My wife and I love to spend time outdoors! We are usually either in the mountains or at the beach with our two Australian Shepherds. I enjoy being really active with activities like hiking, skiing, soccer, and running.

David Sanchez
Senior Software Engineer
What is your personal connection to SafelyYou?
My grandfather suffered from dementia, I personally experienced the slow decline in his cognitive function and the many struggles that came with it. During the later years, he suffered several falls which we were lucky enough to have my grandmother witness it and quickly alert us. SafelyYou provides a service to those that do not have someone there with them 24/7, the work which SafelyYou does is invaluable and positively impacts the lives of those most in need.
Where can we find you when you're not working?
It’s a safe bet to say that I’ll either be at the gym or out for a run.

Scott Sawicki
Director of Marketing
What is your personal connection to SafelyYou?
My father is currently living in a senior living community back home near where I grew up in Indiana. He was diagnosed with early-onset dementia, likely Alzheimer's disease, back in 2013. Fortunately the medicines he's been on have kept him fairly stable these past several years. I'm proud to work at a company that will help support him when he inevitably needs additional care.
Where can we find you when you're not working?
Probably the kitchen. I went to pastry school, so baking is another creative outlet for me. Or maybe on a run trying to burn off all that I baked and then consumed!

Peter Scheffel
Senior Staff Engineer
What is your personal connection to SafelyYou?
The service provided by SafelyYou is a great opportunity to improve the critical care of so many people. I'm proud to be contributing to expanding its reach and capability, making it the best possible tool for the people it serves and for their caregivers.
Where can we find you when you're not working?
I'm likely to be tinkering with custom home automation devices, throwing my car through the dirt for a rally cross event, or enjoying the woods with my family.

Justin Silberman
Enterprise Account Manager
What is your personal connection to SafelyYou?
When I first discovered SafelyYou, I was instantly taken with the charter, innovation, and opportunity for change that we bring to an industry responsible for the stewardship of our most vulnerable. With a grandmother currently residing in a memory care unit, and a victim of multiple falls, everything about what SafelyYou
Where can we find you when you're not working?
When I'm not working, I love running the Ravenel Bridge, spanning the peninsula in downtown Charleston, SC. Paddle-boarding with my dog is my regular weekend vice too - all tied together with a passion for photography and time with family.

Emily Skoney
Director of Mid-Market Sales
What is your personal connection to SafelyYou?
I cared for my grandma for 10 years before turning my passion for older adults into a career. I am thrilled to be able to impact the lives of older adults on a much larger scale at SafelyYou.
Where can we find you when you're not working?
When I am not working, you can find me in the mountains skiing or hiking. I grew up on a lake in Wisconsin, so I like to spend summers on the boat with my family.

Anne Stankiewicz, CScD, OTR/L, CDP, CFPS
Clinical Success Manager
What is your personal connection to SafelyYou?
In my clinical work as an OT, I have always found working with clients with dementia to be the most meaningful. It is important to me to be able to provide innovative and individualized solutions in dementia care in order to improve quality of life.
Where can we find you when you're not working?
Traveling when I can, scheming my next home renovation task, or chasing around my spirited toddler!

Wendy Starnes, MA, OTR/L CDP, Lean Six Sigma
Clinical Success Manager
What is your personal connection to SafelyYou?
I have always loved spending time with older adults, especially my English grandmother. There is so much we can learn from each other, even in the presence of dementia. As an occupational therapist I strongly believe in keeping older adults as active and safe as possible to continue to enjoy life!
Where can we find you when you're not working?
I love cooking and trying new recipes. And living in Florida, I enjoy being outdoors, whether hiking through palm trees and mangroves or at the beach assisting with sea turtle rescue as a volunteer!

Aaron Stevens
Software Engineer III - Lead
What is your personal connection to SafelyYou?
I lost a grandmother a few years ago when she suffered a stroke and fell. Because she lived alone and was unmonitored we weren't aware of her state for several hours and a lot of damage occurred in that time. Having the opportunity to work with SafelyYou and have a hand in developing a product that both improves the quality of life and potentially saves the lives of individuals who need extra care is extremely rewarding.
Where can we find you when you're not working?
Probably on the water. I’ve been an avid surfer for many years now and it’s taken me to some of the most incredible places on the globe.

Meg Stopczynski, BSN, RN, CDP, CFPS
Clinical Success Manager
What is your personal connection to SafelyYou?
My grandfather had Alzheimer's and I experienced the progression of the disease as both a family member and caregiver. As a former Neuroscience ICU RN, I am far too familiar with life-threatening injuries caused by falls and am personally driven to prevent them--SafelyYou gives me that opportunity.
Where can we find you when you're not working?
I enjoy taking long walks and hikes with my boyfriend and awkward rescue dog.

Raghav Subramaniam
Lead Computer Vision Engineer
What is your personal connection to SafelyYou?
I love working at the intersection of engineering and healthcare. There are so many difficult and important problems to solve in the space.
Where can we find you when you're not working?
Practicing violin or sitting in orchestra rehearsal. I've been playing the violin since I was a kid, and I currently play in the Diablo Symphony Orchestra in the East Bay.

Thamina Sultana
Supply Chain Manager
What is your personal connection to SafelyYou?
My grandmother suffered from Alzheimer's for about 5 years before she passed away. It was extremely difficult to see her deteriorate slowly to the point she needed 24/7 care. When I learned about SafelyYou's mission and George Netscher's story, I could relate and definitely wanted to join the team so I can make a positive impact too.
Where can we find you when you're not working?
When I am not working, I am usually spending time with family which includes my husband and our two playful kittens (Alfie & Beanie).

Derryck Thomas
IT Manager
What is your personal connection to SafelyYou?
My sister worked at a memory care facility in Vermont before suffering a TBI. Now she herself suffers seizures that make her vulnerable to falling injuries. She cannot live alone anymore, but hopefully advancing technology like that made by SafelyYou will grant people like her a little more freedom, and help the families and professionals who care for our loved ones.
Where can we find you when you're not working?
The golf course, camping with the family, recording personal music projects, or trying to scheme ways to get back to flight school...

Adam Thompson
Senior Manager, Field Operations
What is your personal connection to SafelyYou?
My grandfather. He's been my idol my whole life. Over the past few years, he has developed dementia. When I heard about SafelyYou and how it can help keep people like my grandfather safe, it hit home. I love how technology can aid our daily lives, especially for those who need care and assistance.
Where can we find you when you're not working?
Hiking or exploring some new place with my family. I love watching my kids grow up. Each step or fall that they take is a joy to watch them learn and grow.

Kerry Thurston
Vice President, Capital Investment Partnerships
What is your personal connection to SafelyYou?
After spending most of the last two decades working in senior living, I am personally invested and motivated in providing the best care possible for residents and peace of mind to family members, and also in giving team members the best tools we can in order to allow them to make a difference in the lives of those they serve.
Where can we find you when you're not working?
When I'm not working, you can find me visiting my son Jack at college in Milwaukee, or cheering on my son Evan at a hockey game or track meet, hosting my annual chili party for family and friends, traveling to new places and old favorites, and kicking up my heels at concerts and music festivals.

Rene Trujillo
Senior Product Manager
What is your personal connection to SafelyYou?
Not only have I been a caretaker for my grandmother, who has Alzheimer's, but I also have first-hand experience with being present during a fall. So the mission of SafelyYou hits close to home for me. I am honored to work on a product that prevents future falls for loved ones and gives caretakers peace of mind.
Where can we find you when you're not working?
You can find me walking around Lake Merritt in Oakland with my partner Miranda, laughing with friends and family, or working on some project revolving around art or gardening.

Todd Vilkov
Field Operations, Technical Support Engineer
What is your personal connection to SafelyYou?
Joining SafelyYou has both a personal and professional connection for me. Professionally as PTA I have worked with numerous Alzheimer's and dementia patients and have seen the damage falls can cause. Personally Alzheimer's runs on my fathers side of my family. My grandfather was diagnosed in his early 80s and lived with it until his passing in his late 90s. Currently, my uncle is undergoing studies and testing for early-onset Alzheimer's as he started developing symptoms in his late 50s.
Where can we find you when you're not working?
Prior to the pandemic the answer would have been an MMA gym, but nowadays you can find me at home, spending time with the 3 ladies of my life; my wife, my daughter, and my cat.

Jason Waterman
Lead IT Support Specialist
What is your personal connection to SafelyYou?
I saw my parents struggle through caring for my grandmother. The biggest concern were always the falls, which resulted in painful hospital visits. I'm proud to be part of SafelyYou team that is continually improving upon fall prevention.
Where can we find you when you're not working?
Spending time with family and friends, and hoping they like my guitar playing. Teaching my young boys the full lineup of sports, with soccer and golf at the center!

John Welch
Head of Product
What is your personal connection to SafelyYou?
My maternal grandmother spent many years in care facilities with physical and cognitive issues. Worrying about her safety and wellbeing took a huge toll on my mother and the rest of our family, and a platform like SafelyYou would have brought us significant peace of mind.
Where can we find you when you're not working?
Hanging with my wife and daughters and our golden retriever, Zeus.

Karen Wertheim
Director of Brand and Content
What is your personal connection to SafelyYou?
My grandmother had dementia and lived in a memory care unit. We were very close. While she had good care, I always left the visits with such worry. Would someone be there to help her when she needed them? The ability to work towards safer living environments for our vulnerable older adults, and also provide peace of mind for families, is literally everything. I'm proud to join a team that gets up each day to harness the power of technology to protect our loved ones.
Where can we find you when you're not working?
In Central Park!