Where innovators, investors, and senior living industry influencers connect.

In September, we brought together technologists, VCs, capital partners, and senior living executives to share their perspectives, collaborate, and create change across senior care. We discussed breakthrough technology, adoption, implementation, and how to make the most of innovation, delivering the highest-quality care for residents and benefitting all stakeholders. Now, we’re sharing what we learned about working better together and shaping a successful future for senior living.

Three key takeaways to put our learnings into action

Innovate now because the industry is moving on.

Senior living leaders can’t let what happened to the hospitality industry with Airbnb happen to the senior living industry. And while the industry has been historically slow to adopt innovation, that’s beginning to change. Innovate now to move the industry forward—and move forward with the industry—or risk being a relic.

Believe in the future.

The right partner is flexible, adaptable, and high value. And while you may not see returns today, you will see long-term gains. Believe in your partner’s abilities, the strength of your relationship, and that the future holds all the benefits you need to succeed.

Harness AI for good.

AI is transforming how we live today, from communication to care, and it will only become more powerful and prevalent in our lives. How are you harnessing it to do good for your residents, staff, and families? Leverage proven solutions from trusted tech partners to reduce falls, risk, and costs while elevating care in your communities.

There was lot of disruptive energy at the event which I loved!

Our conversations

The summit panels were collaborative discussions, creating an open exchange of ideas and the space for radical honesty.

Uniting Operators & Capital Partners: Embracing innovation, justifying investment, and the future of care delivery 

This session explores the evolution of operators’ and capital partners’ focus on innovation, how they balance long-term versus short-term investment gains, and what they look for in the right technology partner. You’ll hear how innovation has successfully moved the industry forward and what the future of care delivery looks like—with technology playing a critical role. You’ll also come to understand the risk of waiting to adopt new solutions, including the cost of inaction.

Brandon Ribar

Sonida Senior Living

Brandon Ribar

President & CEO, Sonida Senior Living

Brandon Ribar is the president and CEO of Sonida Senior Living, one of the nation’s largest senior living providers. He’s also a member of the company’s board of directors. Prior to becoming CEO in September 2022, Brandon served as the company’s chief operating officer. In that role, he was instrumental in planning and implementing improvements to the company’s operating model as well as navigating its response to the COVID-19 pandemic. He was also heavily involved in portfolio divestitures, a recapitalization transaction, and debt refinancing. Prior to joining Sonida Senior Living in 2019, he served as senior vice president of operations at Golden Living, where he oversaw 305 skilled nursing and assisted living centers with 20,000 employees across 21 states. Before that, he was vice president of health care investments at Fillmore Capital Partners, a real estate private equity firm with more than $5 billion in assets under management. Brandon received his bachelor’s degree in operations management information systems from Santa Clara University.

Manisha Bathija

Co-Founder, Managing Partner & CIO, Doyenne Healthcare Capital

Manisha Bathija

Co-Founder, Managing Partner & CIO, Doyenne Healthcare Capital

Manisha Bathija has 24 years of experience in the real estate industry. She is a co-founder of Doyenne Healthcare Capital. Manisha leads the company’s acquisition efforts, including sourcing and originating investment opportunities, underwriting and due diligence, and transaction structuring, negotiation, and execution. She also leads the company’s disposition efforts. Prior to co-founding Doyenne Healthcare Capital, Manisha served as Senior Investment Officer for Ventas, Inc., an S&P 500 company and real estate investment trust that owns a diversified portfolio of senior living communities, life science, research & innovation properties, medical office & outpatient facilities, hospitals, and other healthcare real estate in the US, Canada and the United Kingdom. Manisha holds an MBA from the Ross School of Business at the University of Michigan and a Bachelor of Science in Accounting and a Bachelor of Arts in Chemistry from Virginia Tech.
Summit Panelist_Chris Guay

Chris Guay

Vitality Living

Chris Guay

Founder & CEO, Vitality Living

Chris Guay is founder and CEO of Vitality Living. Chris’ experience in the senior living industry has always focused on creating value and quality service for residents, their families, associates, and stakeholders. He has successfully managed start-ups, turnarounds, acquisitions, and new product development. With an eye always focused on people, Chris maintains a strong commitment to cultivating talent within the industry, ensuring increased organizational capability through engaged, passionate, and skilled teams.
Summit Panelist_Ray Oborn

Ray Oborn

American Healthcare REIT

Michelle Hughes

Managing Director, Columbia Pacific Advisors

Michele Hughes joined Columbia Pacific Advisors in 2017 as an Asset Manager. Ms. Hughes is responsible for performance monitoring of Senior Housing Assets across the country. Prior to joining Columbia Pacific Advisors, Ms. Hughes held numerous clinical and administrative positions at Emeritus Senior Living and Brookdale Senior Living. During her 14 years with Emeritus, she advanced from an Executive Director to the Northeast Divisional Vice President of Operations. Ms. Hughes successfully transitioned her 72 communities as well as the largest number of Emeritus Regional and Divisional staff to Brookdale Senior Living in 2014. She joined Brookdale at that time as a Regional Vice President of Operations. She’s also held various elected positions at the state and national level, including two terms as chair of the New Jersey Assisted Living Center Board and two terms as a member at large on the board of the National Center for Assisted Living (NCAL).

The VC View: Identifying unicorn investments, what’s next for AI and health tech, and how stakeholders can work collectively to serve residents best

Hear directly from VCs what makes an industry-changing unicorn investment standout and why they succeed, why investors are excited about senior living and what has previously prevented the industry from getting more backing, and what the future of AI and health tech looks like and what that means for investing. You’ll also gain insight into how all stakeholders can work collectively to better serve residents, driving success across the ecosystem.

Joanne Chen

Foundation Capital

Joanne Chen

General Partner, Foundation Capital

Joanne is General Partner at Foundation Capital, where she studies the impact of AI on the enterprise and invests in formation-stage AI-native B2B applications and data platforms that are the building blocks of the automated enterprise. She currently serves on the boards of Jasper, SafelyYou, Tonkean, and CaptivateIQ, among others. Prior to joining Foundation in 2014, Joanne spent many years working on Wall Street at Jefferies & Company, helping tech companies go through the IPO and M&A processes, and at Probitas Partners, advising venture firms on their own fundraising process. She was also an angel investor at Hyde Park Angels. Joanne has a B.S. in Electrical Engineering and Computer Science from the University of California at Berkeley and an MBA from the University of Chicago’s Booth School of Business.
Summit Panelist_Andy Cohen

Andy Cohen

World Innovation Lab

Andy Cohen

Andy Cohen, Partner, World Innovation Lab

Andy brings an entrepreneur’s perspective to WiL portfolio companies through his experience as co-founder and CEO of Caring.com, where he raised three rounds of venture capital, built a profitable business and completed a successful exit. Prior to joining WiL, Andy was the SVP of Sales at Bill.com (NYSE: BILL) where he helped grow revenue from $30 million to $200 million resulting in a successful IPO. Andy held sales and marketing leadership positions at two other venture backed start-ups that went public (SFSF and PPOD) and has been an angel investor in, and go-to-market advisor for, over 20 tech start-ups. If you need help with pricing or building a sales organization, Andy is your guy. Andy holds a BA in Asian History from Stanford and an MBA in Marketing from Northwestern’s Kellogg School and lives in Los Altos, California.
Summit Panelist_Scott Collins

Scott Collins

Chairman & CEO
Ziegler Link•age

Scott Collins

President & CEO, Ziegler Link•age

Scott Collins is the CEO of Link•age and is responsible for its strategic direction and growth. Link•age is comprised of three integrated entities: Link•age Solutions, providing cost containment services to more than 600 senior living providers, Link•age Ventures, investing in companies with products, services and technologies for the aging population, and Link•age Connect, delivering market research and insight for organizations seeking to better understand the older adult demographic. Prior to joining Link•age, Scott was a vice president and senior account executive with GE Capital Commercial Asset Funding and held senior management positions in the commercial real estate as well as textile industries.
Summit Panelist_Greg

Greg Castle

Managing Partner
Anorak Ventures

Greg Castle

Managing Partner, Anorak Ventures

Greg Castle is the managing partner of Anorak Ventures, a seed-stage venture firm focused on emerging technologies. Greg has worked closely with and invested in over 90 startups, counting five seed-stage investments now valued +$1B including Oculus, Rec Room, Anduril, Flock Safety, and Mux. His combined portfolio has gone on to raise $2.5B and has a total market capitalization of $15.2B. Anorak is currently investing out of its second $25M fund.
Previously, Greg founded and was the co-CEO of the UK retail chain Pure before moving into technology as a marketing executive at Scaleform (acq. 2011), Autodesk (NASDAQ: ADSK), and Glassdoor (acq. 2018). During that time Greg honed his ability to distill complex technical concepts into clear, impactful messaging. He uses this skill and his influential network of founders, executives, and investors to add value to his portfolio companies. Greg has a degree in International Business and Marketing from the University of Maryland and is a dedicated husband and father.

Innovative Partners: Overcoming obstacles to partnership, driving adoption in senior living, and what’s to come in innovation for the industry

Senior living has been limited in its ability to adopt new technology, hindering growth. In this session, innovative partners who have found success in senior living will share what their biggest obstacles were to bringing new solutions to the industry, what drove their success, and what needs to change to create a culture of adoption, yielding new standards of excellence to carry the industry forward. You’ll hear what these leading innovators are most excited to introduce to senior living in the next few years, and the changes that will occur as a result. 

George Netscher


George Netscher

Founder & CEO, SafelyYou

George is founder and CEO of SafelyYou, a company he created in 2016 to support his family’s own experience with Alzheimer’s disease. SafelyYou was inspired by his research in the computer science PhD program at the UC Berkeley Artificial Intelligence Research Lab, where George was focused on using new tools in AI to aid those with cognitive impairment. Today, SafelyYou supports approximately 10,000 falls per month in senior living communities across North America. Its unique combination of world-leading AI and remote clinical assistance has been proven to reduce falls by 40% and fall-related ER visits by 80%, elevating dementia care, creating safer environments for seniors, and providing greater peace of mind for families.

Dr. Jason Hazel

Chief Development Officer
FOX Rehabilitation

Dr. Jason Hazel

Chief Development Officer, FOX Rehabilitation

Dr. Jason Hazel started his career with FOX in 2011 as a physical therapist and Senior Regional Director of South Carolina. He was a member of the New Territory Development Team involved with regional startups in Maryland and Virginia. In December 2015, Jason was named VP of Operations for South Carolina, Maryland, and Virginia. Due to his passion for senior living, he stepped into a role as VP of Senior Living Partnerships in July of 2016, and in 2018, moved into the role of Chief Development Officer, responsible for sales and growth initiatives for the practice. Jason earned a BS in Psychology from the College of Charleston. He received his master’s degree in Rehab Sciences PT from the Medical University of South Carolina and his Transitional DPT from Temple University. Before joining FOX, Jason served on the Spinal Cord Injury team at the Rehabilitation Institute of Chicago.

Amy Kaszak

EVP Strategic Initiatives
Curana Health

Amy Kaszak

Executive Vice President Strategic Initiatives, Curana Health

Amy is an experienced healthcare professional with over 20 years' experience working with both payers and providers to develop innovative medical management strategies for hard-to-manage patient populations. She’s contributed to the development of 19+ MA and Special Needs Plans in over 14 states and is an original employee of one of the first national hospitalist companies in the US. An initial developer of high-risk transitional care clinics, Amy is co-author of the original "extensivist" article and program.

Erez Cohen

August Health

Erez Cohen

Co-Founder and Co-CEO, August Health

Erez Cohen is the Co-Founder and Co-CEO of August Health, a modern EHR platform that is purpose-built for senior living communities. He was selected for Aging Media Network’s Future Leaders Class of 2022. Prior to founding August Health, Erez was an executive at Apple, where he led a group of engineering teams. Erez was also the co-founder of Mapsense, a geospatial mapping startup that was acquired by Apple. Erez holds degrees in Industrial Engineering and Operations Research from the University of California, Berkeley.

It made me realize how little clarity the industry has on the problems it needs to solve. A paradigm shift should be brewing.

Affirmed my belief that we are behind; energized my passion for speeding the development and deployment of technology that will improve our field and gave me hope that we can work across disciplines to make this happen.

Scenes from the event

Click on any of the images to view larger.

Wow. You knocked it out of the park… it was a fantastic experience and I hope I am invited back!

Summit destinations

Transportation will be provided to all summit destinations from the Rosewood Sand Hill hotel.

Summit Sponsors

SafelyYou would like to extend a special thank you to our sponsors. Without their support, the summit, its opportunities, and the future successes first developed by the leaders who gathered with us would not be possible.

Create transformative change in senior care

Transformation doesn’t come from just one of us, it comes from all of us. It takes a collective effort. It takes a collaborative spirit. Now, it’s time to unlock our collective potential to transform senior care, building a better future for seniors and a better way forward for the industry. It starts with the Senior Care Innovation Exchange. Become a member now to share perspectives and take action together, overcoming both common and complex challenges in senior care with new, innovative solutions.


The Inaugural

2022 State of
Falls Report

From Crisis to Opportunity:

Coming Together to Create

Transformative Change

Remove the guesswork from unwitnessed falls.

Customers using SafelyYou have seen:

Let’s get started