SafelyYou Summit 2021: The Future of Fall Prevention in Senior Living

May 19, 2021

OPEN: The Future of Fall Prevention

Driving Occupancy. Minimizing Risk. Reducing Costs. Filling the QAPI Gaps. Extending Length of Stay. Reducing Falls and ER Visits.

These topics and more are on the table at the SafelyYou Summit. Join us for this free, virtual event — open to all wanting to make a difference in senior living.

Thank you for participating!

Our First User Summit — OPEN TO ALL

As we start to reopen across the country after a year like no other, we thought it only fitting to open our very first user summit to all wanting to drive change in senior living. We realize your time is valuable so we’re keeping it concise with a keynote featuring SafelyYou’s George Netscher and Shirley Nickels and two focused breakout panel sessions.

The first panel, Reducing Risk and Improving Clinical Outcomes with SafelyYou features leadership from Willis Towers Watson, our partner, Direct Supply, and SafelyYou customer, Merrill Gardens Senior Living. Fall video review has opened the door to reducing risk and driving clinical outcomes for senior living communities. This session will highlight surprising fall statistics, uncover root cause analysis, explore how fall huddles support QAPI, and more.

Our second panel, Driving Occupancy and Extending Length of Stay by Elevating Standard of Care with SafelyYou brings together National Health Investors and long-time customer, Carlton Senior Living, along with SafelyYou CEO, George Netscher. With occupancy at all-time lows following the COVID-19 pandemic, this session will feature proven examples of how SafelyYou, as a market differentiator, helps not only retain residents and extend length of stay, but drive move-ins.

Summit Spring 2021 Sessions

KEYNOTE | SafelyYou Update

10:00 am – 10:45 am PT

SafelyYou is quickly becoming the industry standard for fall detection and prevention in senior living across the country. Hear how we’ve made 40% reduction in falls and 80% reduction in ER visits possible, the significant impact we’re making with our community partners and their resident’s and families, and what’s in store for the future.

PANEL 1 | Reducing Risk and Improving Clinical Outcomes with SafelyYou

11:00 am – 12:00 pm PT

SafelyYou is providing new insights into fall programming. Industry leaders believe SafelyYou’s fall detection and prevention technology has the opportunity to not only drive clinical outcomes but finally bridge the known gaps in QAPI to ultimately reduce risks to senior living operators. We’ll share:

PANEL 2 | Driving Occupancy and Extending Length of Stay by Elevating Standard of Care with SafelyYou

12:00 pm – 1:00 pm PT

SafelyYou has not only extended length of stay by 2X but has also been leveraged to drive community move-ins by elevating fall programming which has been a focus for market differentiation. This session will highlight how SafelyYou communities are addressing occupancy challenges by:

Customer Roundtables

1:00 pm – 1:45 pm PT

Finally! An opportunity for our customers to connect with each other to share key learnings, stories, and their experiences with SafelyYou and the impact witnessing fall events has had on their residents, families, communities, and operation overall.

NOTE: These roundtable discussions are for current SafelyYou customers. Upon registration, your Customer Success Manager will follow-up shortly with details to join your Roundtable. Please reach out with any questions.

3 sessions

Summit Registration

Register now for our first SafelyYou Summit, Wednesday, May 19th. Join one or join all, we’re open! You’ll receive a separate confirmation email for each selected session including the Zoom link to join and the calendar invite. If you can’t attend, feel free to register and we’ll follow-up with the session recordings.

Registration is now closed. We look forward to seeing you!

About SafelyYou

Imagine turning every unwitnessed fall in your community into an opportunity to prevent future falls and improve the overall safety and care for your residents. SafelyYou utilizes cutting-edge artificial intelligence to empower care staff to implement fall prevention. Specifically designed for residents in memory care who often can’t tell us what happened, SafelyYou’s AI-enabled cameras detect falls with unprecedented accuracy and record video only when a fall is detected.

Subsequent fall video review lets you provide better support for unwitnessed falls through robust ER decision-making and root-cause analysis tools. Today, this proven program is successfully deployed across the U.S., showing 40% fewer falls and 80% fewer ER visits from falls, significantly reducing costs and improving resident safety when every ER visit from memory care risks critical COVID exposure. We’re also helping our communities retain residents, double length of stay, and increase move-ins.

George Netscher

George Netscher

CEO, SafelyYou

George is CEO of SafelyYou and on leave from the computer science Ph.D. program at UC Berkeley. He works on computer vision methods to predict and facilitate care for individuals with Alzheimer’s disease and other cognitive impairments, which started in 2014 as his Ph.D. research and became the company SafelyYou in 2016. SafelyYou has shown an average of 40% fewer falls and 80% fewer ER visits from falls in dementia care for participating assisted living and skilled nursing communities through a better understanding of unwitnessed falls for individuals that often cannot advocate for themselves.


Shirley Nickels

COO, SafelyYou

Shirley is an entrepreneur and business leader with more than 20 years’ experience in healthcare technology. She is responsible for SafelyYou’s product strategy, marketing, customer experience and operations. Focused on client success, Shirley applies her vast knowledge in technology and artificial intelligence to enhance SafelyYou’s program and has successfully decreased resident falls by 40% and emergency room visits by 80% in partner memory care communities where falls are the leading cause of hospitalization, helping to retain residents and extend length of stay. She manages a team that has reviewed more than 15K+ videos of resident falls and is passionate about sharing these learnings to help address the leading cause of injuries and hospitalization for older adults, especially those living with dementia. Shirley leads educational webinars on fall insights and speaks at national conferences along with customers to share success stories and help others prevent falls.

Liz Jensen

Liz Jensen, MSN,RN, RN-BC

Clinical Director, Direct Supply

Liz leads health innovation initiatives with the Direct Supply Innovation & Technology Center. In her role she brings together diverse professionals including clinicians, technology developers, engineers, and designers to collaborate, test and pilot innovative technology, products and services. Her work aims to translate evidence-based research, regulations, and risk management strategies into practical processes that drive better outcomes, improved customer satisfaction and reduced cost to care. Liz’s prior experience as a senior care nurse executive, educator, and direct care nurse informs her nursing practice in this unique role. She currently serves as Co-Chair of the Innovation Platform Advisory Council for AMDA/The Society for Post-Acute and Long-Term Care; is a member of the AHCA Clinical Practice Committee; and is a frequent speaker at national and local conferences on advancing innovation in senior care.

JoAnne Carlin

JoAnne Carlin, MSN, RN, NHA, CPHRM, CDAL

Vice President, Clinical Risk Services
Willis Towers Watson

JoAnne is the Vice President, Clinical Risk Services for Willis Towers Watsons’ Senior Living Center of Excellence. She provides thought leadership to clients and the senior living industry by creating educational materials and resources to help with risk management. JoAnne has held executive roles in Chicago-based healthcare organizations for over 25 years. Prior to joining Willis Towers Watson, she held the position of corporate nurse leader for resident care in a national senior living company for over a decade. JoAnne has significant experience in all aspects of senior living operations focusing on risk management strategies that support loss control efforts and promote resident care. She currently serves as a board member for the American Assisted Living Nurses Association where she is co-leading the Assisted Nurse Competency development initiative. JoAnne received her initial nursing education from Truman College, a Bachelor of Science degree in Nursing, with High Honors, from St. Francis College in Fort Wayne, IN, and a Master of Science degree in Nursing Administration, with Distinction, from DePaul University in Chicago, IL. She is a registered nurse in Illinois and Georgia, a licensed nursing home administrator in Illinois and a Certified Director of Assisted Living.

Sara Padilla

Sara Padilla

Vice President of Resident Care
Merrill Gardens

Sara brings over 20 years of experience in leadership roles in senior living to her role as Vice President of Resident Care at Merrill Gardens. Sara is a registered nurse with experience that includes time as an Executive Director, Senior Director of Service Alignment, Vice President of Quality Services and Senior Director of Pharmacy Management. In her current role she leads a team of five regional nurses with oversight of 70 assisted living and memory care communities in 20 states. She is responsible for quality improvement activities that focus on wellness, clinical management, resident risk management, financial management, staff training and education, staff performance, and survey readiness. She also oversees the Merrill Gardens Memory Care program and the internal compliance team. Most recently she led Merrill Gardens’ response to the pandemic. Sara is a graduate of the Indian River School of Nursing.

Jerry Taylor

Jerry Taylor

VP, Operations
National Health Investors, Inc.

Jerry Taylor rejoined the team at National Health Investors in April 2020. As the VP, Operations, he works with NHI’s operating partners as an operational resource. He also works closely with the asset management team as well as the business development team on both current and future deals. Jerry has over 10 years of experience in the industry, the majority of which was spent in the day-to-day operations of senior living communities. He holds a bachelor’s degree in Business and Health Innovation from Arizona State University.

Allison Groves

Allison Groves

Director of Clinical Operations
Carlton Senior Living

Alli is the Director of Clinical Operations at Carlton Senior Living where she oversees the clinical program for 11 communities supporting approximately 1,200 plus residents. Alli is a Gerontologist with her Bachelor’s Degree from Cornell University and her Master’s Degree from USC. Alli has worked in the senior living industry for ten years, and strives to implement innovative technology to support their residents, families, and associates.

Tom Bang

Tom Bang

CSO, SafelyYou

Tom Bang is a digital healthcare technology executive focused on the senior living, longevity space. He currently serves as the Chief Strategy Officer for SafelyYou, a spin-out from UC Berkeley’s Artificial Intelligence Research Laboratory. SafelyYou uses artificial intelligence to enable privacy-compliant camera technology enabling person-centered fall prevention for senior care providers. An accomplished Baxter International and Cardinal Health senior executive, he has led later-stage and transitioning enterprises to market dominance and financial success, resulting in numerous profitable exits. Tom is personally committed to providing quality senior living care and understanding how technology impacts seniors. In addition, he owns and operates four assisted living communities. He earned his bachelor’s degree from The Ohio State University and completed his MBA studies at Pepperdine University.

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