SafelyYou expands executive leadership team by appointing new CTO and CCO, who will play critical roles in the next phase of the company’s growth.

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SAN FRANCISCO – April 8, 2019 – SafelyYou, a memory care-focused health care technology company, today announced that two new senior executives will be joining the organization. Ajay Gulati has been appointed chief technology officer, and Bryant P. Castleton has been appointed chief commercial officer.

In his role as CTO, Gulati will be providing technical leadership, product innovation and strategic direction to launch the next generation artificial intelligence and machine learning platform for SafelyYou. In addition, Gulati will build the technical team to take the product to the next level of scale, performance and reliability, while extending the core AI technology to other use cases.

Prior to joining SafelyYou, Gulati was CEO and CTO of ZeroStack Inc., which he founded in 2014 to build a self-driving cloud. Gulati built and led ZeroStack’s technical team across multiple geographies while working closely with customers, partners and the sales team. During his career, Gulati also served as senior architect and research and development lead for VMware, where he designed several flagship products as part of ESX and vSphere. Gulati, who is recognized as a prolific inventor by his peers and has more than a dozen patents to his name, has consulted with a number of successful startups, including Velocloud and Nimble Storage. He earned his doctorate and master’s degree in computer science from Rice University and a bachelor’s degree from IIT Kharagpur.

“Ajay has a long track record of successfully developing and leading strong technical teams and bringing products to market that are being used by hundreds of thousands of customers,” said George Netscher, CEO of SafelyYou. “His vast experience in infrastructure, cloud, SaaS, remote management and AI modeling of machine data coupled with his knowledge in product management, customer support and sales to build and scale products from an early stage is invaluable and will play a critical role in our next phase of growth.”

As CCO, Castleton will lead business development, sales and marketing as part of SafelyYou’s executive team. Castleton has more than 15 years of experience in the health care information technology industry and has held executive positions in sales and business development in organizations ranging from start-ups to Fortune 100 firms.

Prior to joining SafelyYou, Castleton was CEO of Holon Solutions, where he successfully led the organization’s efforts in creating the go-to-market strategy for its interoperability platform. Bryant has held numerous leadership roles, including regional vice president for Enli Health Intelligence as well as medicity and territory vice president for McKesson. He also has worked in business development in private equity for the GSI Group and spent eight years at GE in its Healthcare and Capital businesses. Castleton earned his bachelor’s degree in communications from Brigham Young University.

“With his depth of go-to-market leadership and tremendous knowledge and success in health care technology, we are very excited to have Bryant join our team at this critical stage for growth,” said Netscher. “Bryant has a reputation in the industry for truly caring for his customers and standing behind the products he represents with integrity and that is exactly what we are looking for at SafelyYou.”

About SafelyYou
Originating five years ago as the doctorate research of CEO George Netscher at the top-ranked UC Berkeley Artificial Intelligence Research Lab, SafelyYou utilizes cutting-edge artificial intelligence to empower care staff to implement fall prevention. Following the conclusion of a NIH-sponsored study with 11 memory care communities, research demonstrated 41% fewer falls and 69% fewer ER visits from falls. Specifically designed for Memory Care, or care for residents with Alzheimer’s disease and related dementias, SafelyYou utilizes AI detection and subsequent fall video review to provide better support for unwitnessed falls through robust ER decision making and root cause analysis to support fall prevention. Privacy and liability are protected through cameras that only activate when a fall is detected as validated by numerous independent legal counsels and liability insurance providers. Today, this proven technology is successfully deployed in numerous communities in the U.S. and Canada. For more information, please visit or call 415-579-3630.

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