In 2026, the oldest baby boomers turn 80, pushing senior living onto a multi-year demand runway. While that momentum creates a clear path to higher occupancy, it also exposes the industry’s biggest constraint: the ability to grow supply, capacity and operating performance fast enough to meet demand. At the same time, the consumer journey is changing. Prospects and adult decision-makers are researching more deeply. 

This webinar examines the forces that will shape senior living in 2026 and beyond, including the leading edge of baby boomer demand for senior living, how senior living providers are adapting their operating models for the boomers and how a shift toward personalization in senior living could blur the traditional care levels of the industry. We will also discuss how some operators are using turnaround strategies to grow portfolios and expand through management contracts and acquisitions and also how operators are responding to affordability pressures. 

In this webinar, hosted by Senior Housing News, you will learn to:

• Explain the 2026 demand inflection driven by the oldest baby boomers turning 80 and how it changes occupancy and growth assumptions. 
• Assess the development/demand divide and identify operational and strategic risks of “full occupancy without growth” in constrained-supply markets.
• Adapt marketing strategy for AI discovery.
• Understand the results of turnaround playbooks for growing portfolios.
• Plan for personalization in care delivery.